Essay
introduction to marketing mix
- Module
- Marketing (BS103)
- Institution
- The Robert Gordon University (RGU)
complete explanation of marketing mix
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Table of content1.0 Background
2.0 Introduction (Godating)
3.0 What is marketing mix
4.0 The Four P’s Of Marketing for Godating
4.1 product
4.2 price
4.3 place
4.4 promotion
5.0 The Additional P’s (7 P’s)
5.1 people
5.2 process
5.3 physical evidence
6.0 Importance of marketing mix
7.0 Conclusion
8.0 Reference
, 1.0 Background
The goal of this report is to explain what the marketing mix, marketing
mix of Godating. sometimes known as the 7Ps, is all about. Marketing
managers who have worked on product development know how critical it
is for all elements of the marketing mix to be equally represented in
product placement strategy and end consumer sales.
2.0 Introduction
Godating app is an online dating app which will be used to create
relationships among people It's a free mobile dating app that connects
you with local singles. Godating app is the geo-location-based dating
app.
87 percent of unmarried American men and 83 percent of single
American women think online dating is socially acceptable.
In 2015, compared to 2013, the number of users of dating apps
increased by 300 percent.
3.0 What is marketing mix
A marketing mix is the integration of the Four Ps marketing
philosophy (product, pricing, location, and promotion), which has
been applied by all major corporations in the world for over half a
century. Traditional marketing adds three more principles (people,
process and physical proof) in addition to the original Four Ps.
The 7 Ps (product, price, promotion, process, people, place
and physical evidence) are like puzzle pieces that represent a
successful product or service. If one piece is missing from the
puzzle, the business will never realise its full potential. Each
element of the marketing mix will be discussed in detail throughout
the article, and the importance of each in developing successful
products will be demonstrated by combining the theoretical
knowledge of respected marketing experts.
Overall, a marketing mix is a collection of ideas, techniques,
tactics, and approaches utilised by entrepreneurs and businesses
to promote their goods and services to the public. It solely takes
into account the factors over which you have control.
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