To assess the factors influencing the employability
of fresh graduate in Tourism Industry
By
Nirmal Edirisinghe
A Dissertation
Submitted to the Department of Business Studies
University of London Metropolitan
In fulfillment of the requirements
for the Degree of Bachelor of Business Administration
September 2019
,Abstract
Tourism Industry has created better job market and currently estimated total number of both direct and
indirect employment is more than 500,000 in Sri Lanka. Therefore, present study is aimed to assess of
factors influencing on the employability namely Knowledge, Skill, Personality and Attitude of fresh
graduate in Tourism Industry.
To achieve that purpose a questionnaire was developed with 25 questions. Data was collected from 50
respondents attached to the Jetwing Hotels.IBM SPSS version 21 was used to analysis data. Descriptive
Statistics was used to present quantitative descriptions in a manageable form relation to the independent
variables and Pearson Correlation was used to measure impact level of expected dependent variable to
employability of fresh graduate in Tourism Industry. Chi Square test was carried out for testing
hypothesis of the research and Paired Sample T-test was used to identify gaps between expected and
existing level of independent variables.
Finding of this study will enable a fresh graduate to bride the existing gaps and well equipped to obtain
the employability in Tourism Industry.
Key words: Employability, Fresh graduate, Tourism Industry, Sri Lanka
Page 3 of 71
,Acknowledgement
This dissertation is a milestone in my academic career. I have been fortunate learn theories and concepts
which would have been impossible if I had not extensively carried out the needed research. On the very
outset of this report I am grateful to a number of people who have guided and supported me throughout
the research process and provided assistance for my endeavor.
First of all, I would like to thank my research supervisor, Mr.Ahamed Hazeer who guided me throughout
preparation of the proposal and the conceptualization of its structure. His recommendations and
instructions have enabled me to assemble and finish the dissertation effectively.
I would also like to thank all my instructors and teachers, who throughout my educational career have
supported and encouraged me to believe in my abilities. They have directed me through various
situations, allowing me to reach this accomplishment.
Finally, my family has supported and helped me along the course of this dissertation by giving
encouragement and providing the moral and emotional support I needed to complete my thesis. To them, I
am eternally grateful.
Page 4 of 71
, 1. Chapter 01
1.0 Introduction 08
1.1 Industry Overview 08
1.2 Background to the Research 08
1.3 Research Problem 09
1.4 Significance of the Research 09
2. Chapter 02
2.0 Literature Review 11
2.1 Knowledge 11
2.2 Skill 13
2.3 Attitudes 14
2.4 Personality 16
2.5 Conceptual Framework 17
2.6 Hypothesis 17
2.7 Research Objectives 18
2.8 Research Question 18
3. Chapter 03
3.0 Research Methodology 19
3.1 Data 19
3.2 Data Sample Selection 19
3.3 Collection Instrument 19
3.4 Operationalization 20
3.5 Data Analysis Mechanism 20
3.6 Role of the Researcher 21
3.7 Quality of Research 21
4. Chapter 04
4.0 Data Analysis 22
4.1 Analysis of responds 22
4.2 Descriptive Statistics 47
4.3 Correlation Analysis 53
4.4 Chi square Analysis 55
4.5 Gap Analysis 57
5. Chapter 05
5.0 Conclusion and reccommendation 59
References
Annexures 1
Page 5 of 71
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller nirmaledirisinghe. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £39.29. You're not tied to anything after your purchase.
