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unit 28 assignment 1 level 3 btec business
- Module
- Unit 28 - Branding 60
- Institution
- PEARSON (PEARSON)
unit 28 assignment 1 distinction level assignment
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Eleanor Harvey unit 28 assignment 1Introduction.
In this project, I will talk about my chosen company, Apple. Apple is a successful major
multinational corporation with cutting-edge technology and a well-known brand all over the
world. To begin, I will investigate the concepts of branding for Apple as well as discuss how
brands may be a benefit to this enormous corporation. In addition, I will discuss the benefits
and drawbacks of branding for Apple. Finally, I will assess the impact of branding on Apple
and reach a justified conclusion.
Branding is a continuous process that entails recognising and developing numerous assets of
a firm that provide consumers with a thorough grasp of the brand. Branding is an ongoing
activity that never ends. Customer wants, market trends and enterprises are continuously
evolving, and businesses' brands must develop to keep up with the pace of the world.
Branding entails a systematic approach to identifying stakeholders and target audiences. A
company's products and services must be firmly reflected via its brand to present a strong
perception and knowledge of the company and what they stand for, as well as what they
provide for its customers. For example, Apple's brand is well-known throughout the world
since it has unique products as well as a strong selling feature to attract buyers. This gives
Apple a competitive advantage and allows them to leverage its strong brand to attract more
customers.
P1 Investigate Apple's branding philosophy.
Branding is vital to incorporate into a business since it provides the rest of the world with a
better idea of the company. Brands such as Apple can use logos and slogans to represent
their business and make it known on a larger scale, as well as to make it easier for
customers to identify their firm with the Apple brand. Brand identity, brand meaning, brand
reaction, and brand relationship are the four major elements of branding.
As a first step toward developing a business brand, developing a strong brand identity is
required. Everything that will attract and draw in clients will always come back to the
brand's identity, such as logos and slogans that are simple and easy for customers to
remember. The activities a firm takes can also reveal its identity, and they can have a
favourable or negative impact on its reputation. Apple is by far one of the most popular
companies in the world right now, able to position itself in the thoughts of consumers. The
apple logo is without a doubt one of the most well-known in the world.
Apple's original motto was 'The Power to be Your Best,' which was a powerful statement
alerting customers that they are putting their needs first and designing and creating a
product to meet those demands. Apple's current tagline is "Think Different," since they seek
to be as unique and different as possible in comparison to their competition, allowing Apple
as a corporation to better emphasise their brand identity. The apple emblem has been
reduced to a plain apple with a bite taken out of it. Simple yet effective in creating a
memorable brand that elicits an emotional response. Symbols may easily enhance brand
recognition.
Brand Meaning: Another important technique for a company like Apple to help identify
itself while also advertising their own products and services is through brand meaning. Since
its inception, Apple has been a premium brand that sells high-quality products and services.
1
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