ASSESSMENT RECORD SHEET
BTEC NQF Level 3
Programme Learner name
Business
Assignment 1 – Features
Assignment title contributing to the success Assessor name Mr A Munawar
of contrasting businesses
Target learning
Unit no. & title Unit 1: Exploring Business A&B
aims
Submission
Issue date
date
First submission / Resubmission
resubmission? date**
Resubmission
authorisation
Date
by Lead Internal
Verifier*
* All resubmissions must be authorised by the Lead Internal Verifier. Only one resubmission is possible per
assignment, providing:
• The learner has met initial deadlines set in the assignment or has met an agreed deadline extension.
• The tutor considers that the learner will be able to provide improved evidence without further guidance.
• Evidence submitted for assessment has been authenticated and accompanied by a signed and dated
declaration of authenticity by the learner.
**Any resubmission evidence must be submitted within 10 working days of receipt of results of assessment.
Criteria
Target
achieved? Assessment comments
criteria
(Yes / No)
P1 Yes Explained the features of two contrasting businesses.
P2 Yes Explained how two contrasting businesses are influenced by stakeholders.
Explored the organisation structure, aims and objectives of two contrasting
P3 Yes
businesses.
Assessed the relationship and communication with stakeholders of two
M1 Yes
contrasting businesses using independent research.
Analysed how the structures on two contrasting businesses allow each to
M2 Yes
achieve its aim and objectives.
Evaluated the reasons for the success of two contrasting businesses
D1 Yes
reflecting on evidence gathered.
General comments
I certify that the evidence submitted for this assignment is the
Assessor learner’s own. The learner has clearly referenced any sources used
declaration in the work. I understand that false declaration is a form of
malpractice.
Assessor signature Date
Learner comments
Learner signature Date
, Unit 1 exploring business: assignment 1
Features contributing to the success of contrasting businesses
My name is........ and have been accepted on a work placement in the economic development unit. I will
be researching and collecting information on two contrasting businesses and use this evidence to write a
report on why businesses are successful. To help me choose my 2 business that I will be researching I
will initially research 5 businesses. I will be including the relationship with internal and external
stakeholders, to include how it communicates with these stakeholders and the influence they have on
the business and the possible reasons of success.
WaterAid is an international, no profitable organisation focused on the cleanliness of water and hygiene.
The company was founded in 1981 by David Kindersley as a reply for the international decade of water.
In 2017 Tim Wainwright became CEO (Chief Executive Officer) of the company and remains today with a
salary of £100,000. In 34 countries, WaterAid works in collaboration with local agencies to help
disadvantaged communities develop safe resources of water.
Apple is a public multinational company that is owned by shareholders selling technology globally and is
known to be one of the biggest tech companies in the world. The company is headquartered in
California (united states) with around 12,000 employees working there. Apple has over 500 stores
operating in 26 countries. It was founded in 1976 by Steve jobs who then recently after that developed
and released apples first product, Apple 1. The company has dramatically expanded and now has a
yearly profit of $260.2 billion.
Hennes & Mauritz, also known as H&M, is a multinational business with 5065 stores that sells clothing
for men and women. The business operates in over 70 countries with headquarters in Sweden. They
have variety of products that range from coats to shoes targeting men, women, kids. H&M was founded
in 1947 by Erling Persson but was owned by Stefan Persson in 1982 and still is the current owner, with a
net worth of 17.9 billion he currently owns 28% of the business. The business has grown tremendously
and now has a yearly profit of around $2B.
Metro bank is a retail banking company operating and headquartered in the UK. The bank has over 100
stores across London and is increasing its branch in 66 locations. It was founded in 2010 by Anthony
Thomson and Vernon Hill which makes a yearly revenue of roughly £400M. metros bank branches are
open 7 days a week offering current accounts, business bank accounts and many more to cater
customer’s needs. A record of 2,832 people is employed and currently work at metro bank.
McDonalds is an American multinational company that sells fast food with 37,855 stores around the
world operating in over 120 counties. The business was founded in 1940 In the united states as a
restaurant run by Richard and Maurice McDonald. There main target customer is parents with young
children and teenagers and is effective as the company is worth £163.90B. McDonalds sells a mixture of
fast food from:
, • Big mac
• Mocha Frappé
• Milkshakes
In my report I have chosen water aid and apple, this is because they are contrasting businesses. Water
aid specialises in water and hygiene whereas Apple specialises in smart technology.
Apple
Ownership and Liability
Apple is a public limited company meaning it has shares which can be sold to the public freely, which
means that the business is owned by shareholders. Being in a public sector, selling assets and opening to
the stock market all adds to your credibility, investors and even the worth of the company. As a publicly
owned corporation, they have legal responsibilities to report such details to their shareholders. Apple
owns several subsidiaries and not all of them need to reveal the details. The Apple liabilities currently
amount to about $89.7 billion, including its account payable of $29.1 billion or the amount owed by
Apple to businesses. This company manufactures electronic products and is one of the world's largest IT
companies in the world, it is also known as the most profitable start-up enterprise ever. As mentioned
before apple is headquartered in California (united states) with around 12,000 employees working.
Purpose
Over the years, Apple Inc has grown from a relatively niche business into one of the most valued publicly
companies in the world and is a broad producer of electronic devices and service providers. The mission
and visions of the organisation have changed since the start of the company. It is evident that style is a
key priority for apples, Macs, and iPhone for example. They look more glamorous and trendier than
their previous one every time they release a new product attracting the attention of young and old
people. Prices begin to increase well above many other competing company prices, but this may make
customers feel the price of the products is so high as they get more for their money, which causes thtem
to buy it. Apple doesn't advertise much in TV, unlike Apple 's competitors, because it isn't necessary. It is
not long before the majority, when Apple releases a new product, of apple users have the product or
know about it at least. This is due again to Apple 's reputation for its name. Apple 's promotion was
highly successful because very few people have never heard about Apple and don't know about the
products they sell. It was known that Apple joined forces with other firms, for example. Coke a coke.
There are promotions for Apple Inc on certain Coke Cans, such as "free songs from iTunes," which not
only boost sales in Coke-a-Cola but boost Apple popularity.
For profit and not for profit Businesses and organisations are different from each other. While most
organisations operate to maximise sales and profits, not for profit organisations are primarily committed
to good for society and its people. A company for profit is operating with the main objective of
maximising profitability. For profit, expenses are minimised, revenue is maximised and have to pay-out
to the business’s shareholders or reinvestment the profits. An organisation not for profit does not work
, to make a profit, Rather the social well-being of society. The organisation has no income tax to pay, as
governments do not tax companies with aims to improve society, charities for example.
Sector
Apple is in tertiary and secondary sector. apple is in the secondary sector as they manufacture their
goods in countries where cheap labour is effective. These manufactures are particularly specialised in
items to allow apple products to be of the highest quality. once apple has created its product from
supplied parts it then distributes its products to its 500 stores across the world. this is when the tertiary
sector comes in, this sector offers a supporting service that stores and distributes manufactured
products. from here apple sells its goods to its customers, enabling customer retention in the process.
Scope of the business
The move to the personal computing arena was initiated by Apple Computers in 1977 but due to
changes in management and differences of mind, apple has managed to find gaps in the market and
become one of the biggest tech companies in the world. Apple now operates in various lines in the
computer and music business, including not only the design of its computers and software but also its
manufacturing. It chose to change its direction by going to the world of music through the marketing of
iPod, a digital music player and iTunes. the company was initially founded in 1977 by Steve Jobs in the
making of the apple 1 however it did not become a global sensation until 2007 when Steve Jobs released
the iPhone3. the company is now a multinational business with over 500 stores operating in 26
countries, handled by 123,000 employees globally.
Size
Apple Inc. is a global leader in the production and sale of consumer electronics, computer software and
other online services. It has its origins in the United States of California. Apple is a large, public
multinational company that is owned by shareholders selling technology globally and is known to be one
of the biggest tech companies in the world. The company is headquartered in California (united states)
with around 12,000 employees working there. Apple has over 500 stores operating in 26 countries. It
was founded in 1976 by Steve jobs who then recently after that developed and released apples first
product, Apple 1. The company has dramatically expanded and now has a yearly profit of $260.2 billion.
What Factors Make Apple Successful?
The success of Apple lies in a strategic vision that is applied to its products. The Apple brand and its
continuous success are driven by both performance and design. Apple is committed to providing its
consumers with the best quality product. According to Steve Jobs "if it is not easy to use, it is considered
worthless to the consumer". As Apple produces both hardware and software, they ensure the complete
safety and control of their devices. Apple has an innovative reputation and a devotion to new products.
Finally, apple has aims and objectives to grow and successfully develop and market the latest
