Unit 3
Evaluating the use of social media in business
Learning aim- A
,3/A.P1
• Explain the different ways in which a business can use social m
1. Improve search engine ranking - Search Engine Optimisation (SEO) is a range of techniques
website to have an improved ranking in unpaid search engines. Update the webpages regularly. Us
relevant keywords in the URLs.
2. Communication with the customers -Social media can be utilised to gather customers opinion and
feedback. It’s a cost-efficient way communicating, and customers feels that their opinion is gettin
Any updates could be shared within moments.
3. Create brand recognition -When using social media if a brand keep it updated as much as pos
bigger chance to go in front of the targeted audience. So the brand name and the kind of image
wants to portray will be recognised by the social media users in a matter of no time. So this strateg
4. Promote the content- There are few proven strategies which can successfully promote the co
social media. Knowing the social media and the audience is an important matter to consider. Bei
about posting is vital as well. The goal is to attract customers from their target market to think po
the product or service, and ultimately purchase it.
5. Customer service - Social media can provide good customer service, by resolving queries and ma
through their social media profiles. People are familiar to this kind of communication so it’s an e
The business companies need to monitor their social media constantly so that they can answer the
quickly to create a good impression.
,Creating an image or brand
1. Samsung is among the largest tech companies in
It is the first one to have surpassed the two tr
market cap. Facebook is still way ahead of o
media sites in terms of the number of users.
number of FB users are in USA and the brand is
so it is always a priority for the compan
everything updated in their page because t
audience look up to it. It is easier for the com
focused with the content and develop an audien
2. It is easier for them to be informative about th
to promote the upcoming products, to mak
offers, sometimes to entertain or taking a look
of the audience and most importantly the
effective way to give customer service.
Samsung uses a brand image for their company which is their logo. They set up the logo so that whe
something the logo helps to associate the product in people’s mind with the kind of attention they w
from their target audience.
, Promoting products and/or services
It is free for the businesses and individuals to c
profile in social media websites. It can be effecti
promote their products or services. The co
followers will be always interested to kno
forthcoming products are and it is a very appr
to promote the product and its services.
Samsung uses Instagram to promote their produc
attractive content for the potential customers
customers can be confident about buying their prod
their content when there is a lot of active users. Th
famous brand ambassadors who promote their produ
different kind of content like pictures, videos, story,
text post. They use the appropriate features to
potential customers.
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