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Unit 17, M2 digital Marketing

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Module
Unit 17- digital marketing

Institution
PEARSON (PEARSON)

In this presentation, I will be discussing the new product created by Cadbury- Wispa Gold Bites. The objectives of this campaign are to create brand awareness and gain customer retention. The campaign will be able to achieve this through the use of digital marketing strategies such as the use of so...

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Uploaded on August 10, 2022
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Written in 2022/2023
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Unit 17, digital marketing

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1. Essay - Unit 17, digital marketing a1, task 2 (distinction level)
2. Presentation - Unit 17, m2 digital marketing
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Wispa Gold Bites
Digital Campaign

, Wispa Gold Bites Campaign

In this presentation, I will be discussing the new product created by Cadbury- W
Gold Bites. The objectives of this campaign are to create brand awareness and
customer retention. The campaign will be able to achieve this through the use
digital marketing strategies such as the use of social media and video marketin
The target market for the product has been easy to establish since we have ba
this off previous customers who had purchased Cadbury products. Furthermore
have set in place, how to test the marketing campaign against targets to see if
will be able to achieve success in relation to creating brand awareness and gai
customer retention.

, Wispa Gold Bites and how it will integrate into
wider marketing and promotional mix

The Wispa Gold Bites campaign will be able to integrate into the wider marketing. I hav
been able to identify the target market to which the product will be aimed. By doing so
have been able to identify the channels that will be used to communicate directly to th
so that they are able to interact with the campaign. With the use of a marketing mix, th
campaign will be able to achieve its objectives which are to create brand awareness an
gain customer retention. There are many influences of the marketing mix which can
impact the campaign if not carefully conducted or researched. For example, when it
comes to the pricing area of the marketing mix, consideration would need to be made o
how likely the target market will purchase the product based on its price. If the price we
to be expensive, then the chances of the target audience purchasing the Wispa Gold Bi
are less likely. However, the pricing can also affect the product, for example, if the
materials purchased were at low prices then the product quality can have a negative
impact.

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