Essay
Unit 33 - The Impact of Communications Technology on Business D1
- Institution
- PEARSON (PEARSON)
D1 evaluate how successful a selected business organisation has been in preparing for the growing use of e-business.
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Unit 33: The Impact of Communications Technology inBusiness
D1: evaluate how successful a selected business organization has been in
preparing for the growing use of e-business.
How has Marks & Spencer become successful due to the
development of e-business
The rise of e-commerce has come along and it has benefited business in
many ways. Majority of the businesses within the market, have become
well known due to this, Marks & Spencer being one of many.
Marketing Benefits
They have benefited because the internet has caused them to gain and
understanding of their customers because the internet allows you to
connect to different people anywhere in the world. As more people
continue to use the internet, the business has eventually gotten more
customers every day. The internet enables people to do their shopping to
their convenience and this benefits the business in terms of gaining sales
and profit for more people are using the internet in today’s day and age.
Another reason why M&S has become successful to this development is
the factor of being available 24-hours every day with a flexible location
which is your device. Using online trading give businesses, the
opportunity to analyze their competitors. With this access, businesses
can see what their competitors are doing which then they can compare it
to their business strategy and find ways to improve their business. Also,
it enables businesses to have a close eye on ideas and offerings that other
businesses are doing so that they can give customers something better.
With doing this, they divert the feelings of customers to their business,
which is the aim. Furthermore, with e-business, the opportunity of being
able to communicate with customers is a major benefit. Being able to
know what customers feel and what will help develop a relationship and
customer loyalty and this means having a successful business.
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