Lecture notes

4005PY Social Media & Celebrity Obsession

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Module
Psychology (4005PY)

Institution
Coventry University (West Midlands) (CU)

Brief & concise lecture notes for 1st year psychology students at Coventry University LOs & content summary - what social media is - +ves and -ves of social media - social media addiction - darker side of social media (i.e. crime, stalking etc.) Relevant theories applied: • Attachment ...

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Uploaded on August 22, 2022
Number of pages 7
Written in 2022/2023
Type Lecture notes
Professor(s) Rachael molitor & katie brooker
Contains All classes

4005py
coventry
coventryuniversity
socialmedia
celebrity
celebrityworship
crime
psychology
theory
viral
stalking
attachmenttheory
evolutionarytheoryofstalking
relationalgoalpursuittheory

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3. Lecture notes - 4005py social media & celebrity obsession
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4005PY social media & Celebrity Obsession

Social Media
Kapoor et al., 2018, p.536
 Made up of various user-driven platforms
 Facilitate diffusion of compelling content, dialogue creation, and
communication to a broader audience.
 Digital space created by the people, for the people
 Provides an environment which is conducice for interactions and
networking to occur at different levels (for instance, personal,
professional business, marketing political societal)

Positives & Negatives of SocMed

Benefits/ Positives
 Cognitive benefits:
o Aid development of communication skills (ie. Text speak &
language)
o Sharing of low mood w/out actually having to talk to anyone –
mechanism of support. E.g use of forums
 Maintains rls that would otherwise be difficult
 Prevents loneliness
o FOMO = detrimental to psychological health (Primack et al.,
2017)
o Can increase loneliness = doubled the chances of social
isolation (Primack et al., 2017)

Negatives
 Trolling

, o Narcissists, sadists, psychopaths
 Stalking
 Cyber-bullying
o 56% young ppl have seen other be bullied online
o 42% felt unsafe online
 Catfishing
o A person who creates a false identity to pursue a romantic
interest online

Selfies – media portrayals
 Intersexual competition: members of the same sex compete for
dominance.
 Intersexual Competition: strategies that people use to draw
attention from the opposite sex.

Selfie theory (Makhanova, 2017)
 Men take selfies from;
o Below, when audience is other men (dominance)
o Straight on when the audience is women (supportiveness)
 women take selfies from;
o above when audience is men (submission)
o straight on when audience is women (supportiveness)

Obsessions w/ likes
 socmed ‘likes’ trigger the reward cycle; more you get = more you
want
 same brain circuits that are activated when eating chocolate/
winning money and when seeing lots of likes
 seeing likes on a strangers’ post made pps engage more w it =
‘follow the crowd’ mentality

Is socmed addictive?

2

,  Dopamine being the main drive to seeking behaviour
 Dopamine causes you to want, desire, seek out and search
 Increseases the level of arousal and goal-directed behaviour
 Evolutionary stand-point is critical: dopamine seeking system keeps
us motivated to move through the world, learn and survive.

Wanting vs. liking
 Berridge (1998):
o Two systems: wanting (dopamine) and liking (opioid) are
complementary.
o Wanting system: propels you to act on and the liking system,
making you feel satisfied and thereby pause yout seeking.
o If seeking isn’t turned off at least for a while, you run in an
endless loop.
o Dopamine system is stronger than the opioid system; you
seek more than you are satisfied.

Why do we like likes?
 Dopamine starts you seeking (reward from likes)
 Rewarded for the seeking = makes you seek more (think of
conditioning)
 Becomes harder to stop looking at likes of post
 Dopamine is sensitive to cues that a reward is coming
o Small specific cue that signifies that something is happening =
DA circuits
o Posting a selfie (the cue) = dopamine is stimulated
o When the reward is small = not fully satisfied = want more

Celebrity Worship

Celebrity Worship Syndrome (CWS)

3

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