Summary
Summary Coursework for unit 11
- Module
- Exploring a business
- Institution
- PEARSON (PEARSON)
This is about Tesco Plc exploring a business for unit 11
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P1 Explain the purpose of relationship marketingTesco Plc
Tesco Plc is one of the biggest stores within the UK, it has 14 stores across other
countries such as Thailand, Hungary and Poland .Tesco Plc gets most of their revenue
from their UK stores they are the grocery market leader which accounts over 25% of
market share as at 12th January 2022 (https://www.retail-week.com/data/kantar-
grocery-market-share). Clearly this means that Tesco Plc is a leading retailer of food
and non-food products in the United Kingdom,they offer different services and products
such as click and collect, Tesco mobile but also they even have their own branded
products and the last thing they have is a bank called Tesco bank, tesco's main purpose
is to make interest.In 2022 it has shown that Tesco Plc is still one of the top leading
supermarkets within the UK.
Tesco Plc is in the tertiary sector, the reason why is because Tesco Plc sells their items
and they don’t produce or get their products from their primary sector. Tesco is also a
private sector as it is a PLC, this also means that as Tesco is a PLC it is a firm to
consumers company as its main consumers are the general public.Tesco Plc has
shareholders around million of them, but most of the shareholders roughly only get only
3% of the shares, because most of the shareholder only own 3% of Tesco Plc stock,this
only demonstrates the firms massive shareholder base.
Tesco Plc relationship marketing is based on staff providing excellent service and
instilling a desire to be more approachable to consumers in order ‘to inspire satisfaction
and trust.’ The principal that is proposed by relationship marketing is supplement loyalty
to Tesco Plc. Tesco Plc has gained from greater consumer loyalty and it has maintained
a high performance despite the economic growth being slow and growing industry
competition. It has been shown from research that devoted consumers mostly spend
significantly more money at more frequent intervals,as a result of this the clients loyalty
is leading to increase the profit for Tesco Plc.
Tesco Plc created Tesco clubcard which is a loyalty programme that allows for frequent
consumers to earn discounts and rewards from time to time , clubcard was made from
1999 and has succeeded into allowing customers to have the opportunity to get
products for a cheaper price if they scan their tesco clubcard. Creating clubcard allowed
Tesco Plc to track shopping preferences from customers and allowing them to estimate
for the following years expenditures, relationship marketing has helped Tesco Plc as it
works best when combined with direct marketing.
Tesco Plc keeps track of client data and contact details such as email addresses and
phone numbers , this means that Tesco Plc utilizes to send out direct text messages on
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