Essay

digital marketing strategy

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Module
Digital marketing (PSY2345)

Institution
PEARSON (PEARSON)

n this report, I have a part-time job at a digital marketing agency which has been going well and I have increased my hours during the summer to gain additional experience. The Managing Director wants to see how well I can design my own digital marketing campaigns before enabling me to work more di...

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Unit 17 assignment 2

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Digital Marketing with two businesses

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Essay
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by sophNerd26849 •
uploaded 2022

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PEARSON • digital marketing

Unit 17 Assignment 2
Sophie
Issue Date:15.06.22
Hand In Date:22.06.22

Introduction

In this report, I have a part-time job at a digital marketing agency which has been going well
and I have increased my hours during the summer to gain additional experience. The
Managing Director wants to see how well I can design my own digital marketing campaigns
before enabling me to work more directly with customers. The Managing Director gave me
the task of creating a digital marketing campaign for a product or brand of my choice. I'll
discuss my time working for a digital marketing company. I'll be dealing with clients and
managing directors more closely. For the new business, I've been asked to create a digital
marketing campaign with a new brand based in London called Avya London.

Develop a digital marketing strategy for a particular product or brand.

P6. Produce an outline for a digital marketing campaign that will create brand loyalty
for a new or existing product or brand.
M3. Produce a detailed digital marketing campaign and demonstrate how it integrates
into the wider marketing and promotional mix for a new or existing product or brand.
D3. Produce creatively a digital marketing campaign, justifying the key decisions
taken and potential improvements that could be used to create brand loyalty.

Overall Summary Of Avya London Company

Avya London is a fresh new business that is just getting started, they have a sibling
company of Mochee, that is already generating a lot of sales and is growing more popular.
Avya London requires a digital marketing plan in order to have a clear and well-defined
strategy for promoting and growing the company.

The success of the digital strategy will have a direct impact on the business, assisting Avya
London in achieving their marketing goals and objectives. The marketing objectives for Avya
London are centred on increasing brand awareness. This is critical in order to reach a large
number of individuals and raise awareness of the high-quality business, more sales will arise
as a result of this.

My expectations for the campaign are that it will introduce Avya London to the market and
raise awareness of the company and its services. Avya London faces strong competition
from well-established businesses. This will present challenges, as Avya must be able to hold
their own and demonstrate to clients that they are a good brand that is affordable, stylish and
acceptable for all women. Considering Avya is such a unique brand, I feel that with the right
and good marketing, they will be a successful company. There isn't another company like
them.

Competitors provide similar products, but Avya London offers unique designs and styles that
have never been seen before on the market. This, I feel, is a key unique selling point that is
an advantage for Avya and will be critical to its success. Avya London has established a
£2000 budget for its company. When doing research, I discovered that there are numerous

1

, Unit 17 Assignment 2
Sophie
Issue Date:15.06.22
Hand In Date:22.06.22

free digital marketing tactics that can greatly assist me and allow me to focus my money on
a crucial area, making the marketing more effective and successful.

Avya London has set aside three months for the development of this initial marketing plan,
which will be used for the launch of Avya. This is sufficient time to launch effective marketing
and advertising campaigns to raise awareness of the new and incoming business. Although
Avya's sister company, Mochee has already been a tremendous success with men, there is
considerable expectation for the female brand and many females have been waiting for Avya
London to be released.

Avya London Company and Market Campaign.

Avya London Marketing Campaign called ‘Design To Reality’. (1)

Avya London is the company I'll be writing about in this report. This is Mochee Kent's sibling
brand, which focuses on empowering women through the creation of luxury and bespoke
women's suits. Avya London is a high-end company that also offers inexpensive luxury
products. They want to be able to sell to the majority of women, whether for a formal
occasion or more casual business attire.

The brand image is all about how the company wants to be seen by potential customers, as
well as the services it can provide. As stated in the company brief, Avya's brand is all about
empowering women through luxury women's suits. The company aspires to create a
luxurious and high-quality image. Avya London aspires to compete with high-to-mid-tier

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