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Thesis

Social Media Marketing
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Social media marketing activities has become vital for organisations in an online environment. Although the role of social media marketing activities has been examined in an online marketing environment, their existence and significance in predicting customer retention has not been explored. This r...

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  • November 4, 2022
  • 245
  • 2016/2017
  • Thesis
  • Professor david walker
  • Unknown

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Perceived Social Media Marketing Activities and Its Impact on Customer Retention

and Consumer Attitude (A Study of UK Large Clothing Retailers)


By




Josephine Abiola Lawal (MBA, BSc)




Director of Studies: Professor David Walker, Second Supervisor: Dr Sunita Dewitt




Submitted in partial fulfillment for the award of a Degree of PhD in Business




University of Wales Trinity Saint David




2016




1

, DECLARATION
This work has not previously been accepted in substance for any degree and is
not being concurrently submitted in candidature for any degree.


Signed ...................................................................... (candidate)

31/12/2016
Date ........................................................................



STATEMENT 1
This thesis is the result of my own investigations, except where otherwise
stated. Where correction services have been used the extent and nature of the
correction is clearly marked in a footnote(s). Other sources are acknowledged
by footnotes giving explicit references. A bibliography is appended.


Signed ..................................................................... (candidate)

31/12/2016
Date ........................................................................



STATEMENT 2
I hereby give consent for my thesis, if accepted, to be available for
photocopying and for inter-library loan, and for the title and summary to be
made available to outside organisations.


Signed ..................................................................... (candidate)

31/12/2016
Date ........................................................................



STATEMENT 3
I hereby give consent for my thesis, if accepted, to be available for deposit in
the University’s digital repository.


Signed ..................................................................... (candidate)

31/12/2016
Date ........................................................................




2

, DEDICATION




This thesis is dedicated to my parent and siblings
for believing so much in my ability
and for their endless love and support.




3

, ACKNOWLEDGEMENT
I am grateful to God for His love and mercy towards me and for giving me the strength
to carry on despite all the challenges that I faced throughout the research program,
without Him, my research would not have been possible.

My sincere gratitude goes to all who assisted me during the research process and
supported me during my PhD.

I would like to thank my parent for sponsoring me throughout this PhD program.

I would also like to thank my supervisor Dr Sunita Dewitt for believing in me even
when I didn’t believe in myself, thank you so much for all those words of
encouragement, it kept me going all through the years.

I would also like to thank the Director of Studies Prof David Walker for his support.

I would like to thank my best friend Abraham Issah for all his support and advice
throughout this program. I would like to thank Mr and Mrs Badmus for their huge
support in all areas during this program, I pray the Lord will continue to bless you in all
you do. I am grateful to Idira Obasse (PhD Candidate) who supported in helping to get
more information for my research.

I would like to thank to thank Dr and Mrs Kabiawu for their support and advice during
this program.

I am grateful to University of Wales Trinity Saint David post graduate research staff for
their support and appreciation to students for completing my questionnaire and
providing feedback. I would also like to thank Dr Isaiah Oino for his assistance and
intellectual support.

Finally, I would like to thank all my parent and siblings: Joseph, Anu and Dorcas
Lawal, for their understanding and support during this research.




4

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