AC 3.3- justify a campaign for change

Presenting a case for action Use of persuasive language Presenting a case for action involves explaining why your campaign is necessary and what impact it hopes to achieve. Outline your campaign focus, give reasons and present your supporting evidence. Make sure you link into your specific aims and target audience. Supporting statistics and real-life case examples should be included. Use sentence starters such as: - I chose to focus on … because … - This is an important area to address because… - Without a campaign like this, it is likely that… - However, with a campaign highlighting this issue, it could result in… Discuss the materials you have designed in AC3.2 and how effective they are relating choices to the persuasive language you have used. Useful sentences could include: - I used the term… because it conveys… - I focused on… because… This is convincing to the audience because… - I designed the layout to include… This is because… - The language is persuasive as it…