Unit 1 Task P1
I have been commissioned by the Economic Development Unit to produce a report which analyses the
features of two contrasting businesses and evaluates how these features contribute to the business
success. In order to complete this report, I have carried out extensive research to assess the reasons for
the success of Sainsbury’s and British Heart Foundation.
Contrasting the Features of Sainsbury’s and British Heart Foundation.
The features of a business often play a significant role in the business success or failure. This section of my
report will explore the different features of Sainsbury’s and British Heart Foundation, identifying similarities
and differences in the two businesses.
Sainsbury:
Sainsbury’s was founded in 1869 by John James and Mary Ann Sainsbury and it is currently the second
largest PLC chain of supermarkets in the UK with over 600 supermarkets and 800 convenience stores.
They sell a variety on tangible item such as: food, clothing, toys, electronics, medications and more.
Additionally, they sell intangible service such as insurances which can consist of car, pet, life, travel, home
and over 50s Life insurance.
Michael Andrew Coupe who was the CEO of Sainsburys plc from July 2014 until the end of May 2020, the
largest overall shareholder of Sainsburys is the Qatari royal family who now hold 26.145% of the company
of investments. Because Sainsbury is a PLC the corporation will have limited liability, therefore if the
business gets bankrupt then the shareholders would be immune to the debts because they are legally
classified as a separate entity toward the corporation.
Sainsburys purpose from the Essay website is to “provide high quality service to customers and maximize
or provide good Financial return to stakeholders. Their aim is to exceed customer's expectations for
healthy, safe, fresh and tasty food to make their lives easier every day”. This would have been different for
Sainsburys when they would have started in 1869 because of the awareness and capital they gained in the
last 151 years. The first objective for any starting business is to survive from getting their business shut
from not having the money to pay off their tax, bills and debts. And then from that their objective would be
to make a profit and expand to build up popularity with existing and potential customers on a global scale.
Sainsburys has an International scope of operating in 70 different countries with a large business of over
185,000 employees recorded in 2018. Sainsbury is currently a secondary and Tertiary sector, the reason
why Sainsbury is a secondary sector is because they produce intangible items that they add value to sell to
consumers such as insurance. They are also Tertiary sector because they provide services and goods to
individuals (B2C).
The British Heart Foundation:
The private limited company known as The British Heart Foundation was founded in 1961 by a group of
medical professionals wanting to fund extra research into the causes, diagnosis, treatment and prevention
of heart and circulatory diseases, they have a national scope because it only operates in the UK with 730
, shops as a large organisation of 3,000 employees, ranking it 1st among its top 10 competitors. They sell a
variety second-hand items and new goods, from clothing, shoes and accessories to books, toys and
homeware.
The CEO Simon Gillespie has made BHF one of the largest charities in the UK. It is the world’s largest
non-profit funder of heart and circulatory disease research with a global profile. Their purpose is to “funds
more than half the research at UK universities into heart and circulatory diseases such as heart attacks,
stroke and vascular dementia, together with risk factors like high blood pressure and diabetes”.
They have limited liability so if the organisation gets bankrupt then the owners would be immune to the
debts because they are legally classified as a separate entity. Their purpose is to help treat heart and
circulatory diseases such as heart attacks, stroke and vascular dementia, together with risk factors like high
blood pressure and diabetes, they do this through the act of selling off second-hand items. The BHF is a
Tertiary and Quaternary sector, the reason why it’s a Quaternary sector is because they specialise in
research and development on hearts, and they use their Tertiary sectors to help fund it by selling tangible
goods to consumers.
P1 Bibliography
20/09/2020 – https://www.bhf.org.uk/what-we-do/news-from-the-bhf/news-archive/2019/june/simon-
gillespie-to-retire-from-the-british-heart-foundation – From Google
20/09/2020 – https://www.about.sainsburys.co.uk/ – From Google
Unit 1 Task P2
The Influence of Stakeholders
A Stakeholders are anyone with an interest in the actions of a business. This section of my report will
explore the different expectations and influences that the stakeholders of Sainsbury’s and British Heart
Foundation have.
Sainsbury’s Stakeholders:
Customers – Customers are an important external stakeholder for Sainsbury because they are one
of their most important assets which can contribute to maximising Sainsbury profit. The customers
hope to achieve a unique service or goods that will benefit their needs and wants at an affordable
cost for them. Customers are at the top with regards to stakeholder priorities as they are the people
that allow the business to function, if they do not feel they are getting quality service that they
deserve, then they will simply take their money to another competitor that will provide it for them.
Employees – Employees are important stakeholders for Sainsbury because they operate the
business internally, they come second on the stakeholder chain as a business cannot serve its
customers if it does not have willing and capable staff who are pleasing to interact with. Employees
are hoping to achieve a superior rank in the business hierarchy so they can gain better pay rate or
more power in their job. Employees can greatly increase Sainsbury activities by the influence they
