Lecture notes

Brand Love, Brand Hate and Brand Sabotage? Evaluating Affect and Subcultures in Postmodern Consumption

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Module
International Business Management

Institution
Bedfordshire University

What is Brand Love, Brand Hate and Brand Sabotage? Evaluating Affect and Subcultures in Postmodern Consumption

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Uploaded on January 23, 2023
Number of pages 51
Written in 2022/2023
Type Lecture notes
Professor(s) None
Contains All classes

brand love brand hate and brand sabotage

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What is Brand Love, Brand
Hate and Brand Sabotage?
Evaluating Affect and
Subcultures in Postmodern
Consumption

,
,
, Brand love
Roses are red, violets are blue, with so many options to
choose from, why would customers choose you?

Brand love is a marketing strategy that looks to
adopt brand-loyal customers and turn them into
advocates or influencers for your brand. In an
effort to achieve this culture, brands must foster
customer satisfaction, customer value and
relationship marketing.

American Marketing Association
https://www.ama.org/marketing-news/creating-a-culture-of-brand-love/

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