Exam (elaborations)

RESPONSABILITY AND CORPORATE SOCIAL MARKETING

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Module
Responsibility CS Marketing (2110022)

Institution
Hogeschool InHolland (InHolland)

During classes, we got to play many kahoots. These returned identically on the test. So in this document you can find the polish questions of the subject responsibility CS Marketing at the Rey Juan Carlos University.

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Uploaded on January 23, 2023
Number of pages 7
Written in 2021/2022
Type Exam (elaborations)
Contains Questions & answers

rey juan carlos
university
2022
spanje
madrid
responsability and corporate social marketing
responsability and corporate social marketing
exam

Institution
Hogeschool InHolland (InHolland)
Education
Business Studies AR Marketing
Module
Responsibility CS Marketing (2110022)

inhollandiris

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Questions: Responsibility CS Marketing

During classes, we got to play many kahoots. These returned identically on the test. So in this
document you can find the polish questions of the subject responsibility CS Marketing at the Rey
Juan Carlos University.

• Chapter 1
• Chapter 2
• Chapter 3
• Chapter 4
• Chapter 5 & 7
• Chapter 8 & 9: execution, evaluation and communication

1

, Chapter 1

1. Which of these characteristics refers to a sustainable company?
• Value creation in the long term
• The company focuses only on maximizing profits
• Main objective is economic growth
• Competitiveness
2. Which of the following statements is false?
• CSR is the responsibility of society for their impact on enterprises
• Social, environmental and economic approach are the dimensions of CSR
• CSR means Corporate Social Responsibility
• CSR is the responsibility of enterprises for their impact on society”
3. Which of the following international initiatives to assist companies in the implementation of CSR
policies is mandatory?
• Global Reporting Initiative
• OECD guideline
• Global Compact
• None of the above is correct
4. Which of these characteristics refers to a social responsibility?
• Indirectly influences an organization’s profits
• Strives to provide benefits measured within a short-term plan.
• Aims at direct realization of profits
• All of the above are correct
5. Which of the following definitions about Social Marketing is not true?
• Social Marketing is the same as Social Responsibility
• They are aimed at changing an attitude or behavior of a given group
• The design, implementation, and control of marketing programs or activities
• Social marketing tends to focus on consumers
6. Which of these characteristics refers to a social marketing?
• Strives to build relations with the parties involved
• All the areas of the organization are involved
• Aims to achieve a change in consumers’ behavior through sale
• Strives to achieve changes in the behaviour of the organization
7. Every company that runs a social marketing campaign is a responsible company
• True
• False
8. Most responsible companies use some social marketing tactics as part of their strategy.
• True
• False

Chapter 2

1. Which of the following statements about the social state is false?
• Is concerned about the welfare of all its citizens
• Is originated in 1930 in Western countries with conservative government
• is a political-economic concept used to designate a model of state
• emerged as a way to overcome the Great Depression of the 1930s
2. Which of these statements does not correspond to the Nordic models?
• They have a social democratic base
• The State intervenes when market mechanisms fail
• This is the model that the rest of the countries aspire to reach
• Universal and egalitarian solidarity policies are developed in these models

2

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Exam (elaborations)

RESPONSABILITY AND CORPORATE SOCIAL MARKETING

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