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Lecture notes of 1 pages for the course Business Analytics and Introduction to Big Data at HW (Notes)

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  • February 23, 2023
  • 1
  • 2022/2023
  • Lecture notes
  • Yannis karamitsos
  • All classes
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guvnahhaggins
Business Analytics and Introduction to Big Data




4.0 Predictive analytics
For decades, businesses have used data analytics to explain their performance durin
period, quarter or year. Analysts refer to this as descriptive analytics – the use of dat
happened in the past, which we discussed in Modules 2 and 3. In this module, we int
analytics, which uses data to predict what will happen in the future.


Predictive analytics is concerned primarily with converting data into useful informa
predict future performance within the business. In this module we’ll look at a wide ra
analysts can use to achieve this, including different regression models and forecastin
series analysis. In the business context regression models of cross-sectional data and
time-series data are often used.



ACQUISITION


4.0.1 Learning outcomes




Source: Photo by Mikael Blomkvist  from Pexels  (copyright free)

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