Unit 1 Exploring Business Activity Assignment 3 M3.John Lewis
External factors have had a major impact on John Lewis; these external factors include
the political, environmental, social and technological details. Without these external
factors inflicting the business it would not be where it is ...
Unit 1 Exploring Business Activity
Assignment 3 M3
Revision Pack
, 20128821
John Lewis
External factors have had a major impact on John Lewis; these external factors include
the political, environmental, social and technological details. Without these external
factors inflicting the business it would not be where it is today and certainly wouldn’t be
making as much profit.
Political
The political factor has impacted John Lewis enormously. New laws bring limits on what
they can do and what is legal to do. There are a few major laws that have affected John
Lewis more than others:
Sales of good act 1979, goods must be:
To a satisfying standard
Made to work for the purpose known by the seller
As described
This law makes sure that John Lewis produces goods to a satisfying standard and that
they actually work for the purpose that the seller knows. All products must be as
described making the marketing job harder as they must not be biased.
Trade descriptions act 1968, good must be correctly described including:
The way they were made or processed
What they are made of
Their fitness for purpose
This is similar to the sales of goods act and ensures the customer that the items are
correctly described.
Data protection act 1998, the information collected by marketers must be:
Obtained fairly and lawfully
Used only for the purposes stated during collection
Adequate, relevant and not excessive in relation to the intended use
Accurate and where necessary kept up to date
Not kept for longer than necessary
Protected from unauthorised use
Available for inspection and correction by the individual
Subject to procedures to prevent unlawful processing, accidental loss, destruction
and damage to personal data
Protected from transfer to an area outside the European Economic Area (EEA),
unless adequate protection exists for that data in the area
Unit 1 Exploring Business Activity Assignment 3 M3
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