Lecture notes
Examples of Mission Statements
- Institution
- CCEA
An example of some of the world's largest companies mission statements.
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Mission StatementsStarbucks: Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood
at a time.
Our Coffee
It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest
coffee beans, roasting them with great care, and improving the lives of people who grow them. We care
deeply about all of this; our work is never done.
Coca-Cola: Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing
what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's
desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual,
enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable
communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Wal-Mart: We save people money so they can live better. They have transformed these issues into broad
objectives that they wish to achieve are as follows:
1. Making Quality Health Care More Affordable and Accessible
2. Reducing Energy Costs for Our Customers
3. Ethical and environmentally responsible sourcing around the world, including China
BP: Above everything, that starts with safety and excellence in our operations. This is fundamental to our
success. Our approach is built on respect, being consistent and having the courage to do the right thing. We
believe success comes from the energy of our people. We have a determination to learn and to do things
better. We depend upon developing and deploying the best technology, and building long-lasting
relationships. We are committed to making a real difference in providing the energy the world needs today,
and in the changing world of tomorrow. We work as one team. We are BP.
Samsung: Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future." This new
vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three
key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new
value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung
hopes to contribute to a better world and a richer experience for all.
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