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Summary A.C 3.3 Write Up
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A.C 3.3 Write-Up | 15/12/22My campaign for change was focused on Domestic Abuse because Domestic Abuse
is a very serious crime and is largely unreported across hundreds of counties and countries,
more attention should be brought to the situations many people face and the punishments
for said crimes should be increased. Only around 8% of the reported Domestic Abuse cases
actually end in a conviction from the Police. At the end of March 2019, following the statistics
from the year, around 1.32m cases of Domestic Abuse were reported however only 60,160
actually got a conviction and sentencing from the Police Forces. Another source mentions
how 98% of Domestic Abuse crimes go unreported. My aims and objectives were very fitting
towards the crime. My aims were to give survivors and victims a safe-space to be able to talk
about their problems, to help people stand up and talk about someone who has / is abusing
them and to increase sentences for those convicted under this crime. I had set objectives to
try and post around 500 leaflets in my local area whilst creating a radio advertisement which
would hopefully play in the ‘prime-time’ of the day to increase awareness. My target
audience were men and women aged 16-24 as these are the most vulnerable based on
statistics I could find. This target audience are the general idea of those who would be
survivors and usually are the ones who are abused the most on average. I wanted to reach
out to these individuals to let them know that Domestic Abuse is not okay and love isn’t
dangerous. I also chose this target audience because it fits with my aims of attempting to
increase the amount of crimes reported whilst also decreasing the amount of unreported
crime. Younger generations don’t understand the general severity of the crime and think that
it’s normal as they are young, there aren't many charities and campaigners out there to tell
these young people that Domestic Abuse isn’t okay, hence why we are campaigning to try
and change this. For my campaign, I chose the name ‘Domestic Abuse Survivors’, this would
catch the general eye and would generate popularity and would allow other victims to
attempt to relate to the campaigners and hopefully feel more secure to be able to open up
and talk about their experiences and if they were ready, talk to authorities about the crime to
try and get something put in place so they don’t they don’t have to suffer anymore. The
campaign’s slogan is “Love Isn’t Dangerous.” This is powerful and short, giving us a short
but effective motto to be able to campaign with and put with our shirts and leaflets to tell
people that what they may believe to be love, shouldn’t be dangerous. They shouldn’t have
to feel on-edge everytime they see their ‘partner’ or ‘family’, nor should they feel scared or
frightened at their actions. My methods of campaigning were to set up a stall, create t-shirts,
create leaflets and set up a hotline for people to use to confide in someone. My first method
of campaigning was to set up a pop-up stall, in this stall we would’ve provided information,
sold t-shirts and given out leaflets for others to become more aware of our campaign, we
would have a charity box to collect any donations that we may receive and these donations
would go towards being able to further boost the campaign, we chose this method as it will
be cost-effective and a chance for our campaigners to be able to answer any questions the
public may have as well as promote the campaign, we believe this to be very effective in
spreading the news of the campaign. Our second method was to create t-shirts. These
t-shirts would be worn by our campaigners and would’ve been sold at a cheap price to help
towards funding of the campaign, they would include our logo, slogan and hotline number for
others to call. We believe that this would’ve again been a cost-effective way of spreading the
news of the campaign by allowing people of the public to also wear and promote the
campaign by wearing the shirts around. This would again be an effective way to promote the
campaign. Our third way of spreading the word of the campaign would be by using leaflets
which we would post around the local area on prime spots such as train stations, bus
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