MOHMAMED
BORB0H JALLOH
1
, HOW BATH COLLEGE AND
LONDON SOUTH EAST
COLLEGE USES SOCIAL MEDIA
Social media refers to digital platforms and tools that enable people to create, share,
and exchange content and engage with each other online.
Social media platforms can include social networking sites like Facebook and
LinkedIn, microblogging platforms like Twitter, photo-sharing apps like Instagram,
video-sharing platforms like YouTube, and messaging apps like WhatsApp and
Snapchat.
Social media allows people to connect and interact with others around the world,
share information, opinions, and experiences, and participate in online communities.
It has become an integral part of modern communication and has revolutionized the
way people interact and share information.
Social media has also become an important tool for businesses, organizations, and
individuals to promote their brand, products, and services, and to engage with
customers and followers. It has opened up new opportunities for marketing,
advertising, and customer engagement, and has helped to level the playing field for
small businesses and entrepreneurs.
Part P1
2
, DIFFERENT SOCIAL MEDIA WEBSITES HAVE
DIFFERENT AUDIENCE PROFILES, MEANING THAT
THE USER BASE OF EACH PLATFORM IS MADE UP
OF A UNIQUE DEMOGRAPHIC. HERE IS A
GENERAL OVERVIEW OF THE AUDIENCE PROFILES
OF SOME POPULAR SOCIAL MEDIA WEBSITES:
Facebook
Instagram
Tw itter
TikTok
LinkedIn
Here are some general statistics about users, gender, and age profiles for some of the
most popular social media platforms as of 2021:
1.Facebook: According to Statista, Facebook has over 2.8 billion monthly active users
as of 2021. The platform is popular among both men and women, with women
slightly outnumbering men. The largest age group on Facebook is between 25 and 34
years old, followed by those between 18 and 24 years old.
2.Twitter: Twitter has around 330 million monthly active users as of 2021. The
platform is also slightly more popular among women than men. The largest age group
on Twitter is between 18 and 29 years old.
3.Instagram: Instagram has over 1 billion monthly active users as of 2021. The
platform is most popular among younger age groups, with the largest age group
being between 18 and 24 years old. Instagram has a slightly higher percentage of
women users than men.
4.TikTok: TikTok has over 689 million monthly active users as of 2021. The platform is
most popular among younger age groups, with the largest age group being between
P2
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