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Unit 21 - Training and development
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Unit 21 - Training and development
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Unit 21 Training and Development: Jonas UrbonasIntroduction
In this report I will undertake an independent evaluation of how well the business’s training and
development meets its employees’ individual needs as well as how well training and
development contributes to the broader business objectives. In this report I will be focusing on
BMW (Bayerische Motoren Werke) which is one of the world's leading car and motorbike
manufactures.
P1 Explain why a selected business trains its employees.
Bayerische Motoren Werke AG, commonly referred to as BMW, is a German multinational
corporation which produces luxury vehicles and motorcycles headquartered in Munich,
Germany. The corporation was founded in 1916 as a manufacturer of aircraft engines, which it
produced from 1917 until 1918 and again from 1933 to 1945.The Group operates 31 production
and assembly sites in 14 countries as well as a global sales network with representations in over
140 countries. In December 2016, a total of 124,729 employees were employed in the
company.
Large organisations such as BMW train they are employees for several reasons, but the two
most important ones are motivation and retention. Motivation refers to how driven and happy
an employee in their role, if employees are happy and confident they're efficiency of work and
increase productivity in the company.
At BMW’s dealerships they train the staff in order to meet dealership targets, this could be to sell a
certain number of cars in a certain amount of time and train them so that customers become returning
customers by providing good customer service. The other big reason why BMW trains they’re
employees is this means that BMW will train the employees and invest in them to prevent employee
turnover they like to keep employees instead of having employees that leave after a certain amount of
time, increasing employee retention has a direct impact on the business performance and success .
Another major reason BMW would train they're employees to fill a skill gap the employee skills this may
happen if BMW is struggling to find people eligible for the role or have too much staff on one so they
give other staff fast changing pace of technology and help BMW keep ahead of its competitors.
Technology
The Service Technician Education Program (STEP) is a 16-week programme that offers trainees
practical experience and bright career prospects at BMW. Graduates of STEP receive a special and
highly valuable skill set, and the programme is free to all students who land a job with BMW at the
end of it.
BMW opened up a training academy in Wokefield near Reading this training academy has a workshop
with 33 bays, 21 training rooms and a BMW and MINI showroom to replicate the settings of active
dealers. The Academy also has a separate area for training apprentices that includes housing and a
clubhouse for the 160–170 apprentices who are currently admitted each year.
,The Sales Apprenticeship Program concentrates on the fundamental abilities a Sales Executive requires
in order to succeed in a retailer. Over the course of a year, the training will emphasise in-depth product
knowledge, outstanding communication abilities, the highest standards of customer service, and
providing a first-rate experience to our clients. This program's primary goal is Customer Relationship
Management (CRM), making sure that participants understand how exceptional customer service feels
and how they can apply that understanding to their own sales environments.
The Genius Trainee Programme, which is exclusive to BMW, offers the highest level of customer service
training so that workers can give the best possible experience for customers. The programme is made to
allow them to showcase the characteristics and advantages of the most recent BMW products and
technologies while using their charismatic and inspiring personalities to inspire and excite viewers. Over
the course of a year, the training is conducted in classroom settings at the BMW Group Academy UK.
Other training programmes which are made available to employees are listed below:
-IMI Level 3 Motor Vehicle Service and Maintenance Technician
- IMI Level 3 Award in Automotive Refrigeration Handling
- IMI Level 2 Award in Electric / Hybrid Vehicles
- IMI Accreditation Service Maintenance Technician
WWW.BMW.CO.UK
Strategic
Starting at the strategic level, the main motivations for training in BMW will be discussed. A
well-trained personnel with exceptional product knowledge and customer service abilities is
likely to assist the firm expand its profit and turnover and become a market leader. The
company will have a primary focus that is connected to its objectives. raise profits: Cost-
awareness training will assist a company in raising profits without necessarily raising turnover.
For instance, store managers who have received finance and budget training are more likely to
be able to control or reduce costs, which would assist the business financially. Increased staff
turnover: Businesses will invest heavily in three critical areas to guarantee that employees are
, properly trained to accomplish their jobs: product knowledge, customer service, and sales
training. A worker with this training will probably increase a company's turnover. Become a
market leader: Companies that are leaders in their industries are likely to have a development
programme that comprises additional training beyond any initial training. They specialise their
staff through training and development and provide dependable, top-notch customer service,
all of which assist the company keep its position as a market leader.
Successful companies are probably always seeking for new ways to work to boost output, which
will raise productivity. They will probably train and educate their employees so that they may
adopt new working practices. This could involve adopting new methods and practices for a
manufacturing organisation or teaching the workers to adopt a different mindset for a
corporation that relies on sales. To introduce new technology: The majority of firms probably
rely on technology, which occasionally needs to be updated or fully replaced. To maintain the
smooth operation of the firm, the personnel will need to be trained in how to use technology
successfully and efficiently. To increase health and safety: Companies have a responsibility to
their employees and customers; as a result, health and safety training must be implemented for
the organisation to comply with legal obligations. Depending on their health and safety function
inside the company, some employees may obtain training beyond the fundamental levels. For
instance, a dedicated and identified first aider may undergo further training to prepare them to
handle emergencies. One of the safest vehicles on the market, BMW's most recent models
enable them maintain their position as leaders.
https://www.bmw.co.uk/content/dam/bmw/marketGB/bmw_co_uk/footer/legal/legal-
notice/
BMW_UK_Ltd_Employee_Engagement_Statement_2019.pdf.asset.1597310331983.pdf
P2 Describe how a selected business identifies training needs.
Before undertaking a TNA, A company needs to be able to specify the knowledge and abilities
that its employees must possess. This is probably directly related to the company's goals, from
which it will be possible to identify and inform the workforce of the job tasks and
responsibilities. A TNA should be an ongoing activity rather than a one-time event and be a part
of a company's training and development strategy. In this dynamic and fast changing working
environment the BMW group invests heavily in the training of its employees and upgrading
their skillset. BMW carries out TNA (training needs analysis) A training requirements analysis
examines the organization's training and development programme and aids in identifying
knowledge gaps that need to be filled so that BMW can establish priorities and construct a
learning and development strategy that is appropriate for its objectives. Using this method of
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