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Retailing Management 9th Edition by Michael Levy - Test Bank
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Chapter 03 Multichannel Retailing True / False Questions 1. The direct-response TV (DRTV) channel is a retail channel in which customers watch a TV advertisement that demonstrates merchandise and then place orders for that merchandise. True False 2. Direct selling is a retail...

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  • August 31, 2023
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, Chapter 01

Introduction to the World of Retailing


True / False Questions


1. Retailers are a key component in a supply chain that links manufacturers to
consumers.

True False

2. Drycleaners, hair salons, and auto repair businesses are considered retailers.

True False

3. The retail sector plays a key role in developed economies.

True False

4. Companies are totally convinced about the importance of corporate social
responsibility (CSR) during the initial stages of CSR integration.

True False

5. The development of information systems is one the forces facilitating the growth of
large retail firms.

True False

6. Large retailers had distinct advantages over regional retailers prior to the availability
of modern information systems.

True False

7. Retailers do not perform traditional business activities.

True False

8. Retailing offers entrepreneurial opportunities.

True False




1-1
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.

,9. As a part of its merchandise management, the supermarket chain, Whole Foods
Market seeks out and supports local producers, and it offers private-label products.

True False

10. Ethical principles can change over time.

True False




Multiple Choice Questions


11. Which of the following businesses would NOT be considered a retailer?



A. A hot dog cart at the Highland
Games
B. Delta
Airlines
C. University
bookstore
D. Priceline.co
m
E. Procter and
Gamble




1-2
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.

, 12. Why is it imperative that manufacturers like HP and Procter and Gamble understand
the operations of retailers?



A. To sell directly on-
line
B. To encourage retailers to offer and promote their
products
C. To develop strategies for selling without
retailers
D. Retailers can expect fewer buyouts to
occur
E. To have a wide assortment of products for customers to
choose from

13. A _____ is a business that sells products and/or services to consumers for their
personal or family use.



A. manufactur
er
B. wholesal
er
C. retail
er
D. distribut
or
E. none of
these

14. A(n) _____ is a set of firms that make and deliver a given set of goods and services to
the ultimate consumer.



A. supply
chain
B. buying
network
C. economic
network
D. integrated wholesale
network
E. extended
enterprise




1-3
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.

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