Lecture notes

Successful Market Entry Mechanisms: Strategies for International Companies and Corporations

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Module
Marketing (B2036)

Institution
Cambridge University (CAM)

The market entry mechanism for international companies is crucial for their success and sustainability. In this document, various methods have been discussed that will help have a successful market entry mechanism, that will lead to the sustainability of the companies

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Uploaded on September 2, 2023
Number of pages 4
Written in 2023/2024
Type Lecture notes
Professor(s) Prof danston david
Contains All classes

marketing
international companies
licensing and franchising
exporting
expanding into
joint ventures and strategic alliances
foreign direct investment fdi
strategic alliances and mergers acquisitions

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1

Market Entry Mechanisms: Strategies for International Companies and Corporations

Introduction

Expanding into international markets can offer significant growth opportunities for companies.

However, entering foreign markets requires careful planning and execution, as each market

presents unique challenges and opportunities. This article explores various market entry

mechanisms employed by international companies, shedding light on the strategies they employ

to establish a presence in foreign markets successfully. Through a comprehensive review of

literature and case studies, this article aims to provide insights into the selection and

implementation of these mechanisms.

1. Exporting

Exporting is one of the most straightforward market entry mechanisms for international

companies. It involves selling products or services to foreign customers without establishing a

physical presence in the target market. Companies can opt for different export strategies, such as

direct exporting or indirect exporting through intermediaries like distributors or agents (Czinkota

et al., 2019).

Case Study: Apple Inc. has been exporting its iPhones and other products to various countries for

years. By leveraging its global brand and distribution network, Apple effectively reaches

international customers.

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