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Essay Business research methods (RESE-1170)

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Module
(RESE1170)

Institution
University Of Greenwich

This report outlines the methodology and statistical findings for a quantitative study on employees’ experiences of work at Lomond Insurance during the Covid-19 crisis

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Uploaded on November 7, 2023
Number of pages 8
Written in 2022/2023
Type Essay
Professor(s) Unknown
Grade A

Institution University of Greenwich
Education Unknown
Module (RESE1170)

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Experiences of work during the Covid-19 crisis in Lomond Insurance:
methods & statistical analysis.

Module: Business Research Methods RESE-1170
Assessment 2: Quantitative data analysis
Module Leader: Dr Scott Tindal

Student ID Number: 001135697

Introduction:
This report outlines the methodology and statistical findings for a quantitative study on employees’
experiences of work at Lomond Insurance during the Covid-19 crisis. Lomond Insurance is a large
shipping company, based at Canary Wharf, which insures marine vessels and their cargo. Since
March 2020 employees based at Canary Wharf have worked from home, in response to the Covid-
19 crisis and government guidance.
Since then, the executives at Lomond Insurance have proposed continuing “working-from-home”
practices, and have commissioned research to investigate employees’ views of these proposals. A
survey was designed and distributed to a sample of employees. The results of this survey were
combined with HR data. This report presents the methodology of this research, presents a statistical
analysis of findings, and offers some recommendations for the executives.
The Quantitative Approach:
1) Positivism:

In this approach, the role of researcher will be confined to data collection and interpretation.
(research-methodology.net)

Characteristics:
 Prediction is based on the quantitative observations
 Random selection of sample from large population
 Generalized through probability in statistics
 Researcher should focus on facts
 Observer should be independent
 Use scientific methods for studies

Strengths:
 Can study the relationship between the events
 Can be more reliable
 Provides quantitative data which is more objective

, Weaknesses:
 Lack of valid explanation to trends
 Individuals’ actions are neglected because it may not represent views of
large population
 Fixed approach to research

2) Quantitative Research:

Characteristics:
 Conducted for large sample sizes
 Study is objective
 Has hypothesis
 Interpretation of data using software
 Data is represented in the form of figures and tables
 Based on Positivism

Strengths:
 Time-effective
 Reliable results
 Simple method to follow
 Generalization of results

Weaknesses:
 Risk is involved in result generalization
 In depth understanding is not provided
 Requires statistical knowledge

Research Design:
1) Sample:

Probability sampling is the method which gives equal opportunity to every individual in
the population to be randomly selected. A sample is drawn from large population.
(Arkadiusz, 2020).

Benefits:
 Estimation is unbiased
 Sampling error can be measured
 Cost effective
 Less degree of judgement is involved

Limitations:

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