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Unit 19A - Pitching for a New Business.

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Unit 19A - Pitching for a New Business micro-business - answers An organisation with less than five employees Start-up - answers a newly formed business that is usually small idea generation - answers The creative process used to identify potential new products, ...

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  • November 22, 2023
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  • 2023/2024
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Unit 19A - Pitching for a New Business




micro-business - answers An organisation with less than five employees

Start-up - answers a newly formed business that is usually small

idea generation - answers The creative process used to identify potential new products,
processes or improvements to existing

new markets - answers Groups of customers that a business has not sold to before

business opportunities - answers Potential new markets, products or processes that a
business can explore

Decision matrix - answers A tool used to compare different options by ranking different
factors in columns

selection criteria - answers The factors used to judge different business opportunities
such as potential costs and scalability

scoring for business opportunities - answers The points awarded to each selection
criteria to support an overall decision

Business model canvas - answers A visual tool used to communicate the strategies
planned to bring a product to market

Key activities - answers The tasks that are planned in the business model canvas in
order to launch the product

Customer relationships - answers Part of the business model canvas that focuses on
the strategies to encourage buyers

Customer segments - answers The categories of customer who the product is aimed at

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