Yasir Hussain
Unit 4 Managing an event
Milei Digo
Few examples of events that have been successful
The Olympics
The Olympics are a prominent international sporting event that features both winter and
summer sports, attracting thousands of participants from around the world. Athletes from
more than 200 countries compete for gold, silver, and bronze medals in various athletic
activities, making it the world's largest sporting event. The Summer and Winter Olympics
alternate every two years as part of the four-year Olympic Games cycle, traditionally held
every four years.
For instance, in 2020, the Olympics took place in Tokyo. However, due to Covid-19
restrictions implemented by the organizers to ensure health and safety, a significant
number of tickets were unsold to the public. Regulations such as maintaining a 2-meter
distance and avoiding physical contact, except for elbow bumps, prevented certain sports
like wrestling from being hosted that year. These sports are expected to be included in the
2022 Winter Olympics.
Reports indicated that Tokyo 2020 witnessed the debut of new Olympic activities such as
karate, skateboarding, sport climbing, basketball, softball, and surfing. These additional
events did not impact the quotas for existing Olympic sports or future Olympics hosted by
other nations. The athlete and event quotas remained unchanged.
With the exception of baseball/softball, which had varying total player numbers (15 for
softball and 24 for baseball), the inclusion of new sports added 18 events and a total of 474
athletes, with equal representation of men and women. Tokyo 2020 primarily utilized
temporary and existing venues to accommodate the scale and number of sports events.
Success factors of the 2020 Olympics:
- Number of sponsors: The games attracted a significant number of sponsors who supported
the event through various means, such as media and marketing. Tokyo 2020 achieved over
-$3 billion worth of sponsors, which is considered a success in terms of domestic
sponsorships.
- Number of tickets sold: The Japanese government implemented a lottery scheme to give
people from Japan and around the world a chance to win limited tickets for the 2020
Olympics. After the first lottery draw, over 3.2 million tickets were sold, with less than 10%
remaining unsold. Additionally, a secondary lottery was made available to the public in
August, and foreign sales had not yet commenced. Comparatively, Rio 2016 had sold only
4.8 million tickets shortly before the event began.
,- Global viewership: Although spectators were barred from entering stadiums due to a state
of emergency in Tokyo, the Olympics were successfully broadcasted on streaming platforms
like YouTube and various television channels. BBC reported that over 104 million people
watched the Olympics through their channel, demonstrating the event's ability to bring
people together globally and unite them in support of their countries' athletes.
In conclusion, despite the challenges posed by the pandemic, the 2020 Olympics achieved
success through strong sponsorships, high ticket sales, and widespread viewership, fostering
a sense of global community and introducing new sports to a worldwide audience.
Comic con
An iconic event, Comic-Con International, takes place every year in the energetic city of San
Diego. The occasion serves as a global celebration of comic books, science fiction, fantasy,
and popular culture, attracting participants from all over the world, including fans, creators,
business leaders, and celebrities. It has made a name for itself as the top stop for
enthusiasts looking for a thrilling and immersive experience that includes many different
types of entertainment.
Comic-Con International has established a storied past and long legacy that have made it a
cultural phenomenon. The convention serves as a hub for imagination and creativity by
showcasing the most recent releases, trends, and breakthroughs in the comics industry. A
huge variety of exhibitions, conferences, movies, and interactive experiences are available
at the event, and fans are eager to explore them.
Success Factors at Comic-Con International San Diego:
-Exclusive Content: Major studios and production companies use Comic-Con as a platform to
unveil exclusive content. This includes revealing trailers, first-look footage, and making
exciting announcements about highly anticipated movies, TV shows, and comic book
releases. These exclusive reveals generate immense excitement among fans and generate
significant media coverage.
-Panel Discussions: Comic-Con International features engaging panel discussions with
creators, actors, and industry professionals. These panels offer insights into the creative
process, behind-the-scenes stories, and future plans. Fans have the opportunity to interact
with their favorite artists, ask questions, and gain deeper understanding and appreciation
for their favorite franchises.
-Networking and Collaboration: The convention serves as a hub for networking and
collaboration among professionals in the entertainment industry. Comic-Con brings
together individuals from various fields, including comic books, film, television, and gaming.
This fosters connections, idea exchange, and potential partnerships that contribute to the
growth and development of the industry.
-Community Engagement: Comic-Con International places a strong emphasis on community
engagement and inclusivity. The event celebrates diversity and provides platforms for
underrepresented voices in popular culture. It actively supports initiatives that promote
, equality and representation. This commitment to inclusivity creates a welcoming
environment for attendees from all backgrounds, fostering a sense of belonging and unity.
Overall, Comic-Con success as an event can be attributed to its fan-centric approach, diverse
and stellar lineup, engaging programming, commitment to community engagement and
target market. These factors have made it a premier event that not only entertains but also
inspires, educates, and brings people together in celebration of their shared love for comics
and popular culture.
Tesla event
At a highly anticipated launch event on September 29, 2015, held in Fremont, California,
Elon Musk finally unveiled the highly awaited Tesla Model X Crossover SUV. Despite facing
multiple production delays, Musk took the stage to present the groundbreaking features of
the vehicle. One of the key highlights of his presentation was the unique falcon-wing rear
doors of the Tesla Model X, which he demonstrated by showcasing their functionality and
resemblance to a falcon's wings. In addition, Musk also showcased the impressive towing
capacity of the vehicle, using it to effortlessly pull an Airstream trailer onto the stage.
The atmosphere at the launch ceremony was filled with excitement and anticipation as
attendees eagerly awaited the unveiling of the Tesla Model X. Musk's presentation
generated significant interest and engagement, capturing the attention of the audience. The
Tesla CEO left the black Model X on display after his presentation, allowing guests to explore
and inspect the vehicle up close. Within seconds, a wave of attendees surrounded the
Model X, demonstrating the high level of interest and enthusiasm for the new SUV.
To enhance the overall experience for the attendees, the event organizers provided
gourmet food and free drinks to the thousands of guests. This not only catered to their
refreshment needs but also allowed them ample time to interact with the Model X and
experience its features firsthand. The combination of the impressive vehicle, interactive
displays, and culinary delights created a positive and engaging environment, leaving a
lasting impression on the attendees.
The success of the Tesla launch event in 2015 highlights several factors that contributed to
its effectiveness and appeal:
1. Unique Features: The emphasis placed on the innovative and distinctive aspects of the
Tesla Model X, such as the falcon-wing doors, created intrigue and excitement among the
audience. The presentation of these unique features effectively showcased the vehicle's
advanced technology and set it apart from competitors.
2. Engaging Presentation: Elon Musk's ability to captivate the audience through his
presentation skills and demonstrations played a significant role in the event's success. His
passion for the product and ability to effectively communicate its benefits resonated with
the attendees, generating enthusiasm and interest.
