Robert J. Hughes
Richland College, Dallas County Community Colleges
Jack R. Kapoor
College of DuPage
, Table of Contents
Part 1: The Environment of Business
1. An Introduction to Business and Economics 1
2. Ethics and Social Responsibility 52
3. Business in a Global Setting 113
Part 2: Business Ownership and Entrepreneurship
4. Choosing a Form of Business Ownership 172
5. Small Business, Entrepreneurship, and Franchises 219
Part 3: Information for Business Strategy and Decision Making
6. Understanding Information and e-Business 269
7. Using Accounting Information 326
Part 4: Management and Organization
8. Understanding the Management Process 380
9. Creating a Flexible Organization 423
10. Producing Quality Goods and Services 461
Part 5: Human Resources
11. Attracting and Retaining the Best Employees 510
12. Motivating and Satisfying Employees and Teams 558
13. Enhancing Union-Management Relations 602
Part 6: Marketing
14. Building Customer Relationships Through Effective Marketing 651
15. Creating and Pricing Products that Satisfy Customers 696
16. Wholesaling, Retailing, and Physical Distribution 753
17. Developing Integrated Marketing Communications 801
Part 7: Finance and Investment
18. Understanding Money, Banking, and Credit 854
19. Mastering Financial Management 909
20. Understanding Personal Finances and Investments 964
, Chapter 1—An Introduction to Business and Economics
ESSAY
1. In your own words, describe what you “bring to the table” as a potential employee of a company that
you desire to work for.
ANS:
Answer not provided.
PTS: 1 OBJ: 1-1 NAT: AACSB: Communication
TOP: Your Future in the Changing World of Business
2. How can online networking improve your chances of success in the business world?
ANS:
Answer not provided.
PTS: 1 OBJ: 1-1 NAT: AACSB: Communication
TOP: Your Future in the Changing World of Business
3. An entrepreneur combines four kinds of resources into a business. What would be the effect on the
business if anyone were left out?
ANS:
Answer not provided.
PTS: 1 OBJ: 1-2 NAT: AACSB: Communication
TOP: Business: A Definition
4. What is profit, and why is it important to a business?
ANS:
Answer not provided.
PTS: 1 OBJ: 1-2
NAT: AACSB: Reflective Thinking TOP: Business: A Definition
5. What three activities must a business perform in order to be successful? Briefly describe each of these
and why each is essential to business success.
ANS:
Answer not provided.
PTS: 1 OBJ: 1-2 NAT: AACSB: Analytic
TOP: Business: A Definition
6. Explain how the notion of scarcity is related to personal as well as business decision making.
ANS:
Answer not provided.
PTS: 1 OBJ: 1-3
NAT: AACSB: Reflective Thinking TOP: Types of Economic Systems
7. Explain how the basic economic questions are answered in capitalistic and command economies.
ANS:
Answer not provided.
PTS: 1 OBJ: 1-3
NAT: AACSB: Reflective Thinking TOP: Types of Economic Systems
8. Why do we say that the U.S. economy is a mixed economy?
ANS:
Answer not provided.
PTS: 1 OBJ: 1-3
NAT: AACSB: Reflective Thinking TOP: Types of Economic Systems
1
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