Essay
Using Social Media in Business (Assignment B&C) (Distinction)
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UNIT 3 USING SOCIAL MEDIA IN BUSINESS March 27, 2023Pearson BTEC Level 3
National Extended
Certificate in
Information Technology
Using social media In Business- Unit 3
Assignment 2
Learning outcomes: B and C
Name:
Student No:
STUDENT 1
,UNIT 3 USING SOCIAL MEDIA IN BUSINESS March 27, 2023
Table of Contents
Introduction.....................................................................................................3
Meeting with the client....................................................................................3
Targets.............................................................................................................6
Action plan.......................................................................................................7
Keywords.........................................................................................................9
Choosing the social media platform and target audience.............................13
Instagram....................................................................................................15
TikTok.........................................................................................................17
Content creation............................................................................................18
Publishing schedule.......................................................................................20
Reviewing the posts on social media.............................................................21
Do’s..........................................................................................................21
Don'ts.......................................................................................................21
Evaluation......................................................................................................22
Other ways I optimized my plan.................................................................23
Individual responsibility.................................................................................24
Conclusion.....................................................................................................25
Bibliography...................................................................................................25
STUDENT 2
,UNIT 3 USING SOCIAL MEDIA IN BUSINESS March 27, 2023
Introduction
A local chamber of commerce has approached me to plan and implement the
use of social media within their business because they know very little about
it. The chamber of commerce has contacted my school/college because they
know students are studying social media in business. Now, one of the local
chambers of commerce's small businesses has requested me to plan and
implement the use of social media in their company.
I was requested to create a social media presence for a small business called
CAFE 1#. It is a small shop which provides individuals with refreshments and
coffee. Even though she doesn't really know how to utilize social media for
business—and neither do her employees—my client is interested in using
social media to market her small business.
Meeting with the client
At the initial step, a meeting with the client is required to talk future plans. A
few points must be clarified with the customer during the conference.
Creating a questionnaire is one of the simplest ways to gather information
from a customer. I believe that a questionnaire is the best method to gather
information from the client and the company.
STUDENT 3
,UNIT 3 USING SOCIAL MEDIA IN BUSINESS March 27, 2023
1. Business in general? Café. Linda sells things like Refreshment, cakes,
coffee (either hot or cold). The Café opens in the lunch session around
10.
2. Business goals: She aims to grow the café's revenues in order to
become more prominent. Increase profiles and let more people know
about the café, which is fairly busy yet few people are aware of.
3. Days and hours of operation: The café is open from 10 am to 6 pm.
She wants her post to be updated frequently but not everyday
4. Would you wish us to distribute any online surveys? - Would want to
hear if there is a specific item that customers would like the store to
have.
5. How many employees does Linda have? Linda does not currently have
many employees. Due to her staff's lack of social media knowledge,
customers have approached the company for assistance with
maintaining a social media presence.
6. Is there a particular period of year you would want to promote your
company's advertising? - Christmas and campaigning throughout the
summer break.
7. The kind of data she wants to keep on her professional social media
profiles: Quickly necessary information. For instance, social media
allows for quick communications, so it would be wise to post
information about any changes to a store or café on the websites of
the respective businesses.
8. How many people own the business:Just Linda is the only owner of the
company, and each location is handled by a small staff that includes a
store manager. Additionally, Linda has two office employees that assist
with the account and also take care of the customers. Does Linda's
team have any experience using social media for commercial
purposes? They have used social media in the past, but just for
personal purposes.
9. Does your business plan to work with influencers on social media? -If
the business seems to be blooming it is quite possible to
advertisement with influencers
10. Do you have an online storefront? - Since Linda's business is now
offline and, in a meeting, I'll provide some advice on how she might
utilize social media to sell online.
STUDENT 4
, UNIT 3 USING SOCIAL MEDIA IN BUSINESS March 27, 2023
11. Where is Linda's business located – All around Bristol for now, but
the most popular one is in city center.
12. Will Linda expand her company internationally or keep it
domestic for the time being? Start by spreading out throughout Bristol,
then head towards Bath.
13. Target Audience – Linda wants to target teenagers and coffee
lovers.
14. What products do you sell in your café –coffee, iced drinks,
cakes, dessert, lunch wraps.
It's crucial to have a clear plan and a list of recommendations before
meeting with the customer to discuss integrating social media into their
business.
Pick objectives that are in line with commercial ones.
To learn more about the client's company and target market, research
the client's industry and rivals.
Determine which social media channels are most appropriate for the
client's audience.
Find out as much as you can about your audience.
Create a social media plan that is in line with the aims and objectives
of the customer. This could entail advertising goods or services, raising
brand recognition, and interacting with customers.
Create a thorough plan that outlines the precise strategies and actions
that will be used to carry out the social media strategy.
Create a content calendar to organize and schedule posts on social
media. This might make sure the customer continuously posts
interesting and relevant material.
You may demonstrate your knowledge and assist the customer in
understanding the advantages of using social media in their organization by
going to the meeting with a clear plan and set of recommendations.
STUDENT 5
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