Essay
Unit 12 - Internet Marketing in Business P6
- Institution
- PEARSON (PEARSON)
level 3 business extended diploma Unit 12 - Internet Marketing in Business P6
[Show more]
Content preview
Unit 12 – P61B (31/03/2014)
Jumana
P6
The purpose of this report is to introduce Asos in a way not many people think about now, in this
report we will be going back in tme to the very start. Everyone is aware who Asos is and what Asos
does. Asos is well known for its online selling which are located worldwide.
Compettoi
Competton is mainly about customers having trust in the business and the business capability to
compete with main rivals such as Asos and River Island. Asos’s competton aim is to become the
number one clothing organisaton in ranking for online shopping. Competton means to provide the
best for the customers so that their customers will increase and existng customers return. To
effectvely compete means that asos will gain increase in the example more trust, security from
customers aspects. This is important for asos to do as their reputaton to rise. It is said that
‘’customer only search for a cheap product which is similar sold by a different businesses’. This
means that customers only want to see bargains and know that what they are purchasing is worth it.
Asos needs to put in a average price that makes customers satssed. Dynamic pricing is another
effectve to Asos as it will increase sales. For example, Asos’s ladies tops is normally price ranged to
£30-40 whereas at riverland it is placed at £45-50. This shows that Asos has done their market
research. Competton means to provide the best for customers so their customers will increase and
existng customers to return. One of the main challenges that Asos had to face was that their rivals
had an increase in sales within the winter season; this meant that Asos had to create a new winter
look for the customers so that they will return. Compettors bring confict to another business; Asos
and river island are similar and are constantly at war to get the internatonal and domestc market.
‘’Avoid losing the market share to their compettors’’
Paymeit method security/site security
Asos needs to insure that they are providing payment security for all of their customers; this is
because the customers don’t want to purchase a product and it doesn’t arrive. In additon to this,
asos does sr slls this because they send all the customers and update on their purchase via email.
This shows that Asos dispatched the purchase and shows how many working days it is going to
arrive. This shows the customers that they can trust Asos and know an estmated date when their
package is going to arrive. Asos should increase their security by placing high security measures. For
instance, srewalls, virus protecton, systems that are ant-hacking and most of all a secure record
that decreases the threats of hackers. They should do this so the result in customers being satssed
with Asos will create a good vibe between the customer and the business. A business permitng
online transactons is in a high risk which means they are going to face a challenge, this means that
Asos has to plan and develop a business strategy to decrease any sort of risks within the business.
Asos could place passwords when customers log into their website and also they could add security
questons or cords. This makes the security of the business stronger and decreases any possible
threats such as hackers. Every online business needs site security as they don’t want anything
happening to their website. Asos does this by installing a site security package on their website. This
helps stop any hackers and fraud occurring. Customers want to order from a website that has site
security as they don’t want to buy online from a website that has problems. Asos keeps their
customer they have to value their privacy. This shows to customers that Asos is reliable at keeping
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller goretex. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £2.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53340 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now