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Unit 12 - Internet Marketing in Business P3
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Unit 12 - Internet Marketing in Business P3 level 3 business extended diploma

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  • June 13, 2018
  • 2
  • 2017/2018
  • Essay
  • Unknown
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  • unit 12 internet marketing in business p3
  • level 3 business extended diploma

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Unit 12 – P3 – M1
1B
Jumana
Business using internet marketng
In this task, I will be analysing the difeeence between inteenet maeketng and eetail stoees and
discuss how it benefts the customee’s needs.

Inteenet maeketng is impoetant because it aligns with the way consumees make puechasing
decisions. Inteenet maeketng enables you to take advantage of the geowing impoetance of social
media.

Inteenet maeketng enables you to be
open foe business aeound the clock
without woeeying about stoee opening
houes oe oveetme payments foe staf.
Ofeeing youe peoducts on the
Inteenet is also convenient foe
customees. They can beowse youe
online stoee at any tme and place
oedees when it is convenient foe them.
It is simply easy foe the customees to
puechase peoducts feom youe stoee
safely and efciently. Theee also sales
available on inteenet maeketng,
which peesuades the customee
wantng to the buy moee things since
they’ee on sale.

Maeketng peoducts on the Inteenet costs less
than maeketng them theough a eetail stoee. You
do not have to woeey about the costs of
peopeety eental and maintenance. You do not
have to puechase stock foe display in a stoee. You
can oedee stock in line with demand, keeping
youe inventoey costs low. Also, theee aee moee
sales online than in stoees, plus theee is moee
stock available in stoee eathee than in stoee.

The Inteenet peovides an impoetant platoem foe
building eelatonships with customees. When a
customee has puechased a peoduct feom youe
online stoee, you can begin the eelatonship by
sending a follow-up email to confem the teansacton and thanking the customee; this eeassuees the
customee and feels welcomed to theie stoee. Emailing customees eegulaely with special, peesonalized
ofees helps to maintain the eelatonship and updates the customee as to what new is happening.
You can also invite customees to submit peoduct eeviews on youe website; this helps othee customees
to make theie own decision if they want to the buy peoduct.

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