Essay
Unit 12 - Internet Marketing in Business P1
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- PEARSON (PEARSON)
Unit 12 - Internet Marketing in Business P1 level 3 business extended diploma
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Unit 12 – P11B
P1
In this task I am going to compare the diference between all three marketng roles of internets
within a modem marketng context.
Internet marketnn
Online advertsingg also called Internet advertsingg uses the Internet to deliver promotonal
marketng messages to consumers. It includes email marketngg search engine marketngg social
media marketngg and many types of display advertsing. ou can also stream it on your mobile.
B2C marketnn
B2C simply stands for business-to-consumer. B2C is an e-commerce business in which the exchange
of goods and services is conducted between businesses and consumers through the Internet.
B2B marketnn
B2B marketng is a short form of business to business marketng. It can be defned as a marketng
technique where a business outsources another business to do its marketng for them. The
marketers must consider factors such as the target groupg the product/service and pricing among
other consideratons.
C2C marketnn
C2C stands for customer to customer. C2C transactons generally involve products sold through a
classifed or aucton system. Products sold are ofen used or second hand. For exampleg Gumtree
ofen sell second hand products and are able to sell them through other customers which links to
the term ‘customer to customer’.
Howeverg companies like Asos are a b2c marketng modemg this means they have products and are
able to sell them to the customers. They collect their products from other companies whom are
called b2b marketng as they are able to sell products to one business to another. Asos provides a
range of products to the customersg for example they sell both men and women clothing along with
their accessories and shoes. They also use segmentaton by providing gif card for their customers
so that customers are able to collect points and getng special ofers and vouchers next tme they
shop. This helps Asos by tracking down which customers buy their usual product when shopping in
Asos. They tend to send emails to customers confrming their product dispatch and how much points
they have gained. The more pointsg the less money you spend.
E-Commerce involves electronically-facilitated transactons between individualsg ofen through a
third party. One common example is online auctonsg such as Ebay where an individual can list an
item for sale and other individuals can bid to purchase it. Aucton sites normally charge commission
to the sellers using them. They act purely as intermediaries who match buyers with sellers and they
have litle control over the quality of the products being oferedg although they do try to prevent the
sale of illegal goodsg such as pirate CDs or DVDs.
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