Essay
Unit 12 - Internet Marketing in Business M2
- Institution
- PEARSON (PEARSON)
level 3 business extended diploma Unit 12 - Internet Marketing in Business M2
[Show more]
Content preview
Unit 12 – M21B
Jumana
M2
In this task i will analyse the marketnn opportunites and challennes faced by Asos when usinn
internet marketnng
Internet marketnn has been increasinn throunhout many yearsg Asos have created a website that
sends out a messane to customers that they are able to buy products online with a suitable price on
themg
Asos have been naininn many opportunites to execute their businessg For instance, they have
started to trade onlineg This increases Asos’s proft income in the business but also atracts a new
tarnet audienceg As a result, they use make use of all opportunites to execute their businessg The
benefts of havinn products placed on Asos are to advertse what they have in stockg They have a
ranne of sizes and colours available for customers, so they are able to choose from a wide ranne of
products that meets their needsg One beneft for a business that internet marketnn has on product
is customisatong Customisaton is
where a product can be
personalised to meet customers’
needs at nood pricesg This means
that customers can have exactly
what they wantg Producton can
nive a business opportunity, such
as increasinn customersg As if
products are beinn personalized
for them and there is more choice,
they are likely to return to the
business to purchase other
productsg This will therefore
increase sales in the businessg
Asos use a technique called recommendaton to customersg This means whenever a customer buys a
certain product, then Asos tries to recommend diferent products for them to buy since they are
similarg In additon to this, Asos allows their customers to pay in diferent currenciesg This is beneft
as diferent parts of the world are able to purchase noods online with their currencyg
Asos is known for their deliveryg This is because whenever a customer orders from their website they
send them an email confrminn their packane beinn sentg This will increase customers and also it will
build Asos’s reputatong In additon to this, this will also nain the customers trust within the business
and increase more customers in the business leadinn to Asos’s proft income risinn sinnifcantlyg
Every customer wants to know that they are sure that their product will arrive at the date niven on
the websiteg However, the challenne that Asos can face is that their deliveries may not come on tme
due to a small errorg If this occurs to a customer then they will not be happy and complain back to
the business nivinn a nenatve response upon the businessg Asos are able to nive customers free
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller goretex. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £2.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53340 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now