Essay
Unit 3 - Introduction to Marketing P5
- Institution
- PEARSON (PEARSON)
level 3 business extended diploma Unit 3 - Introduction to Marketing P5
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P5Unit 3
In this assignment I will be using pictures to form a report to describe the customers profle for %
target groups. I will also be explaining how and why these 5 groups are targeted.
Business/ Product/ Service Customers profle How and why this
Company group is targeted
Thorpe Park is Thorpe park creates services As Thorpe park’s main How:
a theme like scary rides, for example target are teenagers The fast food
park in Chertsey, S SAW, Rush, No Way Out, they target secondary company would give
urrey, England, UK. Colossus etc. schools with special out leaflets, vouchers
Thorpe Park was
promotons and ofers or coupons when a
built in 1979 on the
gravel pit which entcing them to come customer buys their
was partally use their service. product. This allows
flooded, creatng a the customers to
water-based theme Thorpe park also targets know about Thorpe
for the park. The fast food companies for park.
park's frst example MC Donald,
large roller subway, Burger king, Why:
coaster, Colossus, KFC, Pizza hut etc. This Thorpe park does this
was added in
is done in order for because fast food
2002. Merlin
Teenagers to be able to companies have a
Entertainments ow
n and operate the grab food while in the large fan base of
park. Thorpe Park theme park. They would customers therefore
was set to target makes deals with fast if they help promote,
teenagers. food companies in Thorpe park would
order to allow them to be gaining customers
sell their products to from these fast food
the customers in Thorpe companies.
park.
The McDonald's McDonald McDonalds targets How:
Corporation is the sells hamburgers, cheesebur everyone and anyone. McDonald advertises
world's largest by using television,
gers, chicken, French, breakf This is because they are
chain the company makes
of hamburger fast ast items, soft an internatonal/ global
significant use of
food restaurants, drinks, milkshakes, company aiming at
billboards and
serving around 68 and desserts. In response to everyone regardless of signage, sponsors
million customers changing consumer tastes, age, gender, natonality sporting events
daily in 119 the company has expanded or race. ranging from Little
countries. In League to
its menu to
2012, McDonald's the Olympic Games.
Corporation had include salads, fsh, wraps, s
Nonetheless,
annual revenues moothies, and fruit.
television has always
of $27.5 billion, played a central role
in the company's
advertising strategy.
Why:
By using television
McDonalds can get to
and profits of $5.5 a wide range of
billion customers in a short
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