Essay
Unit 3 - Introduction to Marketing P1
- Institution
- PEARSON (PEARSON)
level 3 business extended diploma Unit 3 - Introduction to Marketing P1
[Show more]
Content preview
Task: P1Unit 3
Introductonn onMarketngn
In this assignment I will be describing how marketng techniques are used to market products in two
organisatons. The organisatons I shall be discussing fdor the purpose ofd this task are Tesco plc and
Apple Inc.
ESCOnPLC: Tesco PLC is a Britsh multnatonal grocery and general merchandise retailer
headquartered in Cheshunt, Hertfordshire, England, United Kingdom. It is the second-largest retailer
in the world measured by profts. It has stores in 14 countries across Asia, Europe and North
America and is the grocery market leader in the UK.
Source: http://en.wikipedia.org/wiki/Tesco
NANDOS: Nando's is ofen mistaken fdor a South Afdrican casual dining restaurant group
originatng fdrom the Mozambican–Portuguese community with a Portuguese/Mozambiquan theme
when it is actually Portuguese.Founded in 1987, Nando's operates about 1,000 outlets in thirty
countries on fie contnents and as ofd 2012 had sales ofd $650 million
Source:nhttp://en.wikipedia.org/wiki/Nando's
MARKE INGn ECHNIQUES:nmarketng is an oierall plan designed to meet the needs and
requirements ofd customers. The plan should be based on clear objecties. A number ofd techniques
will then be employed to make sure that the marketng plan is efectiely deliiered. Marketng
techniques are the tools used by the marketng department. The marketng department will set out
to identfdy the most appropriate techniques to employ in order to make profts.
MARKETING TECHNIQUES FOR TESCPO PLC:
Market penetration: is when a company decides to make a specifc product fdor a certain market.
Howntesconusesnmarketnpenetraton: when tesco is introducing a new product or seriice, fdor
example ‘tesco home deliieries’, they do this by creatng special deals ‘spend more than £25 in
stores or online and get fdree home deliiery.’ This allows tesco to attract many new customers to
their products or seriices. Another example ofd tesco using market penetraton is their readymade
meals. When introducing the new item, tesco will charge the product at a low price or giie large
discounts to gain new customers as they are appealed by the low cost.
Marketndevelopment:nis when a company markets an existng product to a new market.
nHowntesconusesnmarketndevelopmentnn: tesco has stores in 14 countries
across Asia, Europe and North America , Malaysia, the Republic ofd Ireland and Thailand. Tesco sells
their products to a wider range ofd customers outside ofd the UK therefdore has deieloped their market
to new customers in diferent countries.
Productndevelopment:nis where a business creates a new product to sell to their existng
customers.
Howntesconusesnproductndevelopment:ntesco has created ‘tesco ialue range’ to sell to their
existng customers. This is because they haie iniented their own branded fdood, beierages and
clothing’s fdor the existng customers. This means that tesco are able to get new customers and keep
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller goretex. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £2.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53340 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now