Lecture notes

Dark Patterns in UX Design

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Module
Web and User Experience Design

Institution
Manchester Metropolitan University (MMU)

This section covers dark patterns that are used in web design to often trick users into doing something they wouldn't have originally intended to do. There are many patterns that designers could employ that are looked down on, and these notes go over some examples of those patterns.

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Uploaded on March 1, 2024
Number of pages 10
Written in 2023/2024
Type Lecture notes
Professor(s) Sabah boustila
Contains All classes

ux design
ux theories
web design
website design
user experience design
user experience
design principles
design heuristics
nielsennorman
heuristics
human psychology
design psychology
dark patter
ux
ui

Incentives, Behavioural Changes & Persuasive Design

Dark Patterns

Dark patterns
● Coined by Harry Brignull in 2010
○ “A user interface that has been carefully crafted to trick users into doing
things, such as buying insurance with their purchase or signing up for
recurring bills.”
○ https://www.deceptive.design/
○ They are unperceivable, hard to detect

Types of dark pattern
1. Trick questions
2. Sneak into basket
3. Roach motel
4. Privacy Zuckering
5. Price comparison prevention
6. Misdirection
7. Hidden costs
8. Bait and switch
9. Confirm shaming
10. Disguised ads
11. Forced continuity
12. Friend spam

Trick questions
● A question that tricks you into giving an answer you didn’t intend
● When glanced upon quickly, the question appears to ask one thing, but it actually
asks something entirely different

● The user will automatically select their country of residence, meaning they have
entered themselves into buying insurance
○ You have to select “no travel insurance” but this is not obvious
● Another example:

40

, ● What are we cancelling? The membership or the request?

Sneak into basket
● When a company adds extra items into your basket

● This VIP membership was added by default, without the user’s consent
○ You just see that it gives you savings, not that the membership is a
subscription that will take from your account
● Another example:

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Introduction To UX Design Theories