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Lecture notes

Lecture notes Strategic Management

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Lecture notes on a real life case study

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  • March 22, 2024
  • 2
  • 2023/2024
  • Lecture notes
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Positional map of where they are in the market and then after each idea there is another
positional map that will explain where TDS can be after the recommendations.



We have had experience with the current app they have in place and currently this isn’t very user
friendly or engaging and wouldn’t give tenants the incentive to download. With the changes we are
making this will ensure that tenants want to use the app and more people will download.



Based on some bad reviews of the company, we have taken these into consideration for our ideas
allowing them to work on the parts they are weaker.



The key changes being recommended are:



Enhancing the business model through giving the tenants more options such as an out of hours
service for people using the app if they have subscribed to the subscription.

Linking up with Rightmove so that the option to contact agents is available through the app and they
have access to virtual tours and floor plans and then an additional part that allows the potential
tenants to apply for the property they want through the app so all their details can be readily
available.

Tenant ID section which allows the tenants to input their affordability and then when they apply for
a house to make sure

About TDS section to find the answers to any processes that are needed so they can go to the
website and get the information.

Inventory check being available through the app, the tenants can upload pictures of the property
before they leave and then these pictures can get sent off for the tenants to get the deposit back.

Option of pairing up with banks etc, to allow the tenants to invest their deposit and allow them to
finish with more than they first started. This would allow them to be able to make sure the tenants
they have are long term tenants.



SMART actions – having meetings with the stakeholders

How can you manage these ideas?

What is the main strategy the ideas are?



Tier System

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