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International business for next and Tesco
- Institution
- PEARSON (PEARSON)
This is assignment 2 and 3 for unit 5 international business and it is on next and Tesco plc
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Assignment 2P6
Tesco
The internet has played a crucial role, in allowing Tesco plc to be able to trade
internationally. This is by providing Tesco with a platform to reach all customers
internationally. Also through Tesco's website, app, and also their ecommerce
channels, they have been able to pge into new markets, and also serve the
requirements of a wide range of customers internationally. Therefore by Tesco doing
this has expanded their overall brand reputation, customer base, and also their
presence in international markets. Not only that, the internet has also allowed tescos
gather crucial data and insights which are about customer preferences when
shopping and also their behaviors. As well as that this will help Tesco to tailor
products, and marketing strategies to meet the specific demands of different regions.
Ultimately this has ultimately contributed to Tesco's success in trading internationally
and straightening their position as a global retail giant. Technological
infrastructure and internet connectivity plays a very important role in dictating
the feasibility for Tesco plc as this allows them to operate efficiently, and also
effectively within the market in the long run. An example of this is that robust
technological infrastructure is very crucial for Tesco in order for it to
effectively handle its inventory, and also its overall products. Also this allows
tesco to make sure that all of their products are up to the highest standard,
and also arrive at the right time. By doing this allows the risk of tesco’s overall
profit being affected to decrease, and allows an increase within customer
satisfaction overall within tesco. Furthermore internet connectivity is very
crucial for tesco plc as this allows them to engage with customers effectively,
and also it is crucial that tesco has an effective internet connection. The
reason for this is because if tesco have an effective internet connection this
will allow them to track customers preferences, needs, behaviors- and also
trends. Therefore by doing this it will allow tesco to be successful in the long
run, and also be ahead of its competitors within the market in the long term.
Not only that by Tesco effectively communicating with its customers by using
the internet, this will allow them to know how they can improve, and also be up
to the highest standard. Overall internet connectivity, and technology
infrastructure plays a crucial role in dictating the feasibility for Tesco plc as
this allows them to improve its overall business up to the highest standard,
have better customer services- and also be ahead of its competitors in the
long term.
,Furthermore Tesco has advantaged the power of the internet through their website
and their app, in order to give customers an outstanding customer experience. Also
their website allows customers to purchase products, place orders and scheduled
deliveries- which therefore allows customers to complete access to Tesco products
no matter what country they are in. However on the other hand Tesco’s app
provides an appropriate way for customers to come and shop at Tesco whenever
they want. As well as that, Tesco offers outstanding features such as easy checkout
options, self checkouts etc. Overall this method doesn't only cater to the evolving
preferences of today's c computer liberate consumers but also strengthens Tesco's
presence in the competitive retail market. This is by providing a user-friendly and
also a platform for customers to engage with their brand.Moreover, Tesco utilized
ecommerce as a marketing tool in order to promote their products globally. Also by
using social media online promotional campaigns and targeted email marketing
efforts, this can also successfully expand their reach to a diverse range of audiences
- and also increase sales overall. Also by Tesco using data analytics and customer
insights, this can help them customize their marketing strategies in order to serve the
excellent needs and preferences of consumers in various geographical locations.
Therefore this customized approach allows tesco to establish a solidifying
connection with their customers globally, additionally leading to an increase in brand
loyalty- and also their overall market growth.
Next plc
The internet has transformed the way companies like Next Plc can take
internationally, this is by distributing them with a global platform. This is so Next plc
can reach a diverse range of customers in a much faster process. Not only that nets
plc has also manipulated the power of the internet in order to expand its
international presence. One way Next plc has used the internet for their international
trading is through their mobile app. Next plc app allows customers from different
regions to browse through various ranges of products, track orders, make purchases
- and also receive notifications about new promotions within the business. As well as
that next plc mobile app provides customers with a user friendly platform for
customers to shop, from any place they are at. Therefore making it easier for next
plc overall to reach a diverse range of customers globally. Not only that by Next plc
using their internet and mobile app as a crucial tool within their international strategy,
they can successfully broaden their global reach, solidify their brand visibility, and
boost sales across different markets. This strategic combination of technology has
supported next plc’s overall customer experience and also has positioned next plc as
a pioneer in the retail sector. In addition through these channels, next plc has been
able to communicate with customers more effectively, drive growth within their
market etc. Overall their commitment to using the technology in order for
international success has strengthened their position within the retailer and also the
competitive market.
,Furthermore next plc has an outstanding website, which illustrates their products,
and crucial information about their company. Also next plc website is available to a
variety of customers in multiple languages, and also currencies. Therefore making it
accessible to all customers around the world. Not only that, customers
can also easily browse through different categories, search for certain items - and
also make purchases through the website. The website also attributes customer
review, styling tips- and also blogs. Which therefore enhances the overall
experience for customers. Not only that, Next plc's presence on social media such as
twitter, facebook, and instagram allows them to connect with their potential
customers much more easily- and also in a more informal way. As well as that by
next plc sharing their content , such as their styling tips , products etc. This can help
them build a solidifying relationship with a diverse range of audiences. Therefore
this not only helps to increase next plc’s overall customer loyalty, but also
encourages customer engagement. Furthermore through social media, next plc can
effectively promote their products, sales and events to their customers. Therefore
this level of transparency,and worldwide communication can help them to solidify the
trust between the brand and its customers, ultimately leading to a positive shopping
experience and increased customer satisfaction. Overall next plc’s strong social
media presence - and also utilizing these platforms effectively. In order to build a
loyal customer base and stay relevant in the ever-evolving retail industry.
Moreover, Next plc has used e-commerce effectively for marketing purposes, in
order to attract customers worldwide, this is because Next plc runs online
advertisements, social media promotions, etc. This is so they can reach their
customers worldwide in an effective and much easier way. Not only that, Next plc
also offers international shipping options, discount codes in order for customers to
keep and purchase their products. Therefore by next plc utilising e-commerce for
marketing purposes, Next plc is able to reach a wider audience and increase their
sales internationally. Ultinlatey this strategic use of digital marketing has allowed
next plc to reach their customers worldwide much easily and also drive revenue
growth in the global marketplace. Overall the internet has played a crucial role within
next plc and also allowing them to trade internationally. This is by providing them
with a digital platform to connect with customers worldwide. Through their website,
mobile app, and ecommerce marketing strategies, next plc has successfully
expanded their international presence, and also continues to grow their global
customer base.
, Tesco
One benefit of tesco using the internet is that they reach a diverse range of audience
base much easily. This is because by tesco having an online presence, they can
easily target and interact from different geographical locations, allowing for increased
market reach - and also potential for sales growth. Therefore this has increased the
accessibility to a wide range of audiences and can help tesco to establish a much
solidifying brand presence, build customer loyalty. Not only that by tesco using the
internet this has also allowed tesco to enhance the overall customer experience.
This is by providing customers with a convenient and also an accessible shopping
experience. As well as that through tesco online website customers can easily
purchase products, place orders, receive timely delivery- all from their own home.
Furthermore this flexibility helps to improve the overall customer satisfaction and
loyalty of tesco overall, as customers value the ease and convenience of shopping
online. Therefore, by tesco offering a user-friendly shopping experience to
customers, they easily attract new customers, and also obtain the usual customers.
ultimately leading to an increase in sales and revenue for tesco overall. Overall, by
tesco using the internet effectively, this can help their business ensure long term
success, drive to growth, and also profitability in today’s digital age. Another benefit
of Tesco using the internet is their ability to collect crucial data and analytics. This is
through online platforms. Therefore tesco can track customer preferences,
behaviors, and also their purchasing patterns. Not only that, this data can be used to
increase awareness into trendy products, customer trends, and also key areas of
improvement. As well as that by tesco analyzing this data, tesco can make more
crucial decisions on marketing strategies, product offerings etc. Also this data driven
approach can help tesco to improve their customer satisfaction overall, optimize
their operations, and also increase their business to long term growth. Furthermore
tesco can also use this information for their product recommendation in order to suit
the needs of customers, marketing campaigns etc. Therefore this approach can lead
to an increase in revenue for Tesco overall and also higher conversion. Overall the
internet provides Tesco with a crucial tool in order to collect data, which enhances
their overall business performance- and also their customer’s shopping experience.
Ultimately leading to an increase in customer satisfaction, and also long term
success for Tesco in the long term. Therefore the internet has transformed the way
tesco can collect and use crucial data, which helps tem cater their customers in a
more effective way.
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