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Assignment 2 and 3 for unit 5 international business
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- PEARSON (PEARSON)
This is on assignment 2 and 3 unit 5 international business ( businesses are about next and Tesco plc
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Assignment 3P8
One product of Tesco that has been adapted for international business is ready
meals. Tesco has been making ready made meals for the past 1 decade. Also Tesco
has changed their ready made meals for international markets, this is by them
adhering to significant flavours added into their ready made meals- in order for it to
meet the requirements of their target market. For example within the asian market
tesco has introduced traditional meals, and also spices, in order for it to attract
customers with these types of products- and also meet the needs of the customers
from this sector of the market. Therefore by doing this it can allow tesco to be
successful, and also be profitable in the long term. As well as that by tesco
understanding the preferences and needs of every market this will allow them to be
ahead of their competitors, and also make products that meet the needs of every
market. In addition by Tesco creating unique ready meals that meets the needs of
each market this can allow them to be successful, and also thrive within the market
overall.
Another product of Tesco that has been adapted for international business is eco
friendly products a few years ago . The reason for this is because in order for tesco
to be successful they would have to adapt to eco-friendly products, and also have a
solidifying position overall within the market. Not only that, more customers are now
adapting to the eco-friendly lifestyle and are starting to buy these types of products.
Therefore Tesco has started to produce eco friendly products within their business
overall this can allow that to be profitable in the long run, and also new ahead of its
competitors in the long term within the international market overall. As well as that
by Tesco producing eco friendly products this can allow them to grow and also thrive
within the international market overall. For example instead of Tesco buying
products which come from animals such as coats, jumpers etc. They can look for
animal cruelty free products instead. By doing this it can allow them to be seen as a
valuable retailer company overall, and also more customers will want to keep buying
their products overall. Overall by Tesco having eco friendly products this can allow
them to grow in the long run, and also be ahead of its competitors overall within the
long term.
, The last product that Tesco has adapted for international business is Tesco organic
range. They have done this for the past 5-6 years. Also Tesco has now been
producing organic food within their business overall . The reason for this is because
more people are staying to adapt into a healthier lifestyle, and are also starting to
make healthier choices overall. As well as that because Tesco has now started to
produce organic food items this can allow them to be successful within the
international market overall. For example Tesco has now started to produce more
fruits, vegetables, plants based meals within their business overall. This is because
more people are starting to not eat meat from animals, and also look for plant based
alternatives. This means that it is crucial that Tesco has plant based meats, and
organic food in order to grow in the long term. Another example is that in Slovakia
many people eat organic food, so therefore by Tesco moving to Slovakia they can be
profitable- and also be successful within the industry overall. Ultimately by Tesco
moving to Slovakia, and also having organic food items there which are up to the
highest level this can allow them to increase its overall reputation- and also be
known as an outstanding retail company overall.
When expanding internationally Tesco ensured that their processes such as market
research and adaptation was met- and also up to the highest standard . Teso has
done this for the past 1 decade . Before Tesco moves to an international market,
they plan and make crucial decisions precisely , in order for them to be successful
within that market sector overall- and also they conduct market reach in order to
make sure that they are meeting the needs of all types of customers at all times .
Also by Tesco incorporating crucial strategies this can allow them to understand
customer behaviours, preferences- and also how they can price products in order
according to that region. Not only that, Tesco would also have to make sure that they
are tailoring products that are up to the highest standard, and are meeting the needs
of all customers at all times- in order to be successful within the market overall.
Furthermore, Tesco can also make sure that their products are available to a wide
range of customers, this is by making sure that they price their products at a decent
price- in order for all customers to buy their products. As well as that tesco need to
also conduct crucial research in order to understand the competition within the sector
of the region, therefore by tesco doing this it can allow them to know their overall
strengths - and also weaknesses. Also know how they can improve in the long
run,and also be ahead of its overall competitors in the long term. Not only that by
Tesco collecting crucial research about customer’s needs, preferences etc, this can
allow them to make sure that their business is thriving in all sectors of the market-
and is also growing overall. Moreover by tesco meeting the requirements of all
customers of all times, this can allow them to have a solidifying reputation overall-
and also more customers are likely to keep buying their products. This means that
this can lead Tesco to an increase within its overall profitability, and also customer
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