Exam (elaborations)
Unit 1 - exploring business assignment 2 C&D distinction grade
- Module
- Unit 1 - Exploring Business
- Institution
- PEARSON (PEARSON)
Unit 1 - exploring business assignment 2 C&D distinction grade Btec business level 3
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ContentsPart 1: Discuss the internal, external and competitive environment on a given organisation (P4):.............................2
The Competitive Environment........................................................................................................................................ 2
Corporate Culture:......................................................................................................................................................... 3
Corporate social responsibility:...................................................................................................................................... 4
Part 2: Select a variety of techniques to undertake a situational analysis of a given organisation(P5):......................5
Strengths for Nissan................................................................................................................................................... 6
Weaknesses for Nissan.............................................................................................................................................. 6
Political factors:............................................................................................................................................................ 11
Economic factors:........................................................................................................................................................ 11
What is the market structure of Nissan?................................................................................................................... 14
What are the benefits of Nissan being an oligopoly:.................................................................................................14
What are some current factors which cause demand for Nissan cars to increase?..................................................14
What are some current factors which could cause demand for Nissan cars to decrease?.......................................16
What are some current factors which may cause supply for Nissan cars to increase?................................................18
What are some current factors which may cause supply for Nissan cars to decrease?...............................................19
New part 4:– Analysis and evaluation.......................................................................................................................... 20
Explain how the corporate culture helps Nissan to achieve their aims and objectives (M3).....................................20
What are the most significant strengths, weaknesses, opportunities, and threats to Nissan? (M3/D2)........................21
What are the least significant strengths, weaknesses, opportunities, and threats to Nissan? (M3/D2)........................21
Using evidence, explain three ways Nissan has responded to the PESTLE analysis (M4)..........................................22
Explain how the corporate culture could be improved in the future? (M4/D3) - ...........................................................22
Using the SWOT analysis, what 2-3 decisions should Nissan prioritise to ensure their performance improves?
(M4/D3)........................................................................................................................................................................ 23
Fatima Turay 70230602
Assignment C & D, Unit 1
Given organisation: Nissan
Nissan is a Japanese car production company. They make hybrid (electric and petrol), electric,
diesel, petrol, and autonomous cars. Their market share within the UK has gradually decreased
from around 6% in December 2016 to 5.37% in December 2020. They have a manufacturing
plant in Sunderland (in North England) and they are a part of a joint alliance with Renault and
Mitsubishi. Nissan’s total assets equate to ¥16.97 trillion (FY 2020) US$153.09 billion and their
total equity equates to ¥4.42 trillion (FY 2020) US$50.057 billion.1 Nissan has major production
and office facilities in Japan, the United States, Mexico, Europe, the Middle East, South Africa,
China and the Southeast Asian countries, as well as in other regions of the world.2 Nissan had
around 136,000 employees in the fiscal year of 2019. This figure compares to almost 157,400
people in 2011 when the number of employees at the Japanese manufacturer of automobiles
reached a peak.3 Nissan now expects a full-year operating profit of 180 billion yen ($1.59
billion) compared with an earlier prediction for 150 billion yen. That is higher than a mean 161-
billion-yen profit based on forecasts from 23 analysts, Refinitiv data shows.3
,Part 1: Discuss the internal, external and competitive environment on a given
organisation (P4):
All variables that are directly associated with the organisation and have a direct impact on its
business and routine activities make up a company's internal environment. Regardless of
whether they are real or intangible, these elements are generally under the control of the
organisation. They can be classified as strengths or weaknesses based on their positive or
negative impact on the firm's core goals. An example of a technique that evaluates the internal
environment of a firm as the strength and weakness factors in a SWOT analysis. All factors
and conditions that are external to the organisation and have an impact on its decisions,
objectives, and overall performance are referred to as the external environment. The external
environment supplies the organisations with inputs (raw materials, labour, money, and energy),
which are subsequently processed into products or services and returned to the external
environment as outputs. Outside variables are often beyond the control of organisations.4
The Competitive Environment
1
https://en.wikipedia.org/wiki/Nissan
2
https://www.nissan-global.com/EN/DOCUMENT/PDF/SR/2006/SR2006_E_p81-82.pdf
3
https://www.statista.com/statistics/370511/number-of-nissan-employees/
3
https://www.reuters.com/business/autos-transportation/nissan-posts-q2-profit-sales-rebound-pandemic-sl
ump-2021-11-09/
4
https://www.termscompared.com/internal-vs-external-environment/
, Competitive Advantage – The benefit gained when a business can outperform another
business by offering (perceived) greater value. This can be achieved in many different ways:
selling price, reducing costs, innovation, marketing/promotion, product differentiation (USP),
customer service, efficient production methods (less waste), use of technology…
● Conduct a competitor analysis on Nissan. Use the Nissan QashQai (SUV) as a starting
point for your research.
Make/Model Price USP/Innovati Reputation Market Share Overall
range/strategy on (customer Competitive
satisfaction) Advantage
Nissan leaf Starts from reliability, Biggest selling More than 31,400 Offer great
£29,7906 maintenance Japanese car Leafs have been value for money,
costs and brand in the sold in the UK reliable
overall build UK, low
quality and running costs,
durability reliable and
safe
Tesla model 3 Starts from The Standard Reputable car 24,591 sold in a Excellent
£42,990 - Range Plus brand, one of month performance,
£59,9907 will take you the top more range and
250 miles on electric car charges fast
its 54 kilowatt brands,
battery controversial
Kia e-Niro From £32,895 50kW Reliability is 5,827 sold in 2021 Offer great value
£39,6958 fast-charging above for money
capability, average, poor
quite reliable reputation9
Corporate Culture:
6
https://www.google.com/search?q=nissan+leaf+price&safe=active&rlz=1C1GCEB_enGB980GB980&ei=d6S4YbExxI
OFsg_8roHQCw&oq=nissan+leaf+pr&gs_lcp=Cgdnd3Mtd2l6EAMYADINCAAQyQMQkQIQRhD7ATIFCAAQkQIyBQgAE
JECMgUIABCRAjIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDoHCAAQRxCwAzoICAAQ
y
QMQkQJKBAhBGABKBAhGGABQvwJYnAZg1xNoAXACeACAAbsDiAGfBJIBBzAuMS40LTGYAQCgAQHIAQjAAQE&sclien
t=gws-wiz 7
https://www.whatcar.com/tesla/model-3/saloon/review/n19010
8
https://www.whatcar.com/kia/e-niro/estate/review/n18388https://www.whatcar.com/kia/e-niro/estate/review/n
1 8388 9
https://www.motor1.com/reviews/458230/kia-reliability/
Nissan’s corporate culture may be believed to be corrupt due to the former CEO’s misconduct
scandal. Some employees have supported this idea by stating that the corporate culture is
“Horrible. The master techs and seniority have no respect for new employees. You are
basically
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