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Hubspot Inbound Marketing Study Guide Exam/12 Q’s and A’s £6.09
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Hubspot Inbound Marketing Study Guide Exam/12 Q’s and A’s

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Hubspot Inbound Marketing Study Guide Exam/12 Q’s and A’s

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  • June 27, 2024
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  • 2023/2024
  • Exam (elaborations)
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Hubspot Inbound Marketing Study Guide
Exam/12 Q’s and A’s
What are the fundamentals of inbound marketing? - -Attract, Convert, Close,
Delight

-What is a buyer persona and how do you create one? - -A buyer persona is
a semi-fictional representation of your ideal customer based on market
research and real data about your existing customers

-What is a buyer persona? - -a semi-fictional representation of your ideal
customer based on market research and real data about your existing
customers

-What is a contact? - -anybody your company markets, sells, partners,
engages with or employs

-What is inbound marketing? - -a business methodology that attracts
customers by creating valuable content and experiences tailored to them

-What is the buyer's journey? - -Awareness Stage: The buyer realizes they
have a problem.
Consideration Stage: The buyer defines their problem and researches options
to solve it.
Decision Stage: The buyer chooses a solution.

-What makes a successful buyer's journey? - -Awareness Stage: The buyer
realizes they have a problem.
Consideration Stage: The buyer defines their problem and researches options
to solve it.
Decision Stage: The buyer chooses a solution.

-What makes up a successful content audit? - -Content title, buyer's journey
stage, marketing funnel stage, format or type of content, which buyer
persona it's targeting, any additional notes that provide value or content

-What's the inbound methodology? - -the process of converting visitors into
customers and promoters of your business.

-Where does content fit into into an inbound marketing strategy? - -By
creating content designed to address the problems and needs of your ideal
customers, you attract qualified prospects and build trust and credibility for
your business

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