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HUBSPOT Inbound Marketing Certification Exam|45 Q’s and A’s £6.91
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HUBSPOT Inbound Marketing Certification Exam|45 Q’s and A’s

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HUBSPOT Inbound Marketing Certification Exam|45 Q’s and A’s

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  • June 27, 2024
  • 5
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
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Victorious23
HUBSPOT Inbound Marketing Certification
Exam|45 Q’s and A’s
Blogging, SEO, and social publishing are key pieces to any marketer's
strategy. Which phase of your flywheel can benefit from the implementation
of these three strategies? A. Delight B. Engage C. Consideration D. Attract - -
D. Attract

-Buying insights reveal all of the following EXCEPT: A. The age range of your
buyers B. Which buyers are receptive and which will ignore you C. What
resources your buyers trust as they evaluate their options D. What attitudes
prevent your buyers from considering your solutions - -A. The age range of
your buyers

-Cobbling together software parts that do not all use the same database
increases the risk of what? A. AI B. Clean Data C. Dirty Data D. Marketing
Automation - -C. Dirty Data

-Customer segmentation is: A. The process by which an anonymous visitor
becomes a known lead B. Unnecessary for inbound marketing C. The process
of separating your contacts into smaller groups of similar profiles D. The
active research process someone goes through leading up to a purchase. - -
C. The process of separating your contacts into smaller groups of similar
profiles

-Database segmentation, marketing automation, and multichannel
communication are examples of strategies that happen at which stage of
your marketing flywheel? A. Attract B. Engage C. Consideration D. Delight - -
B. Engage

-Fill in the blank: A negative persona is a person who_______. - -A. Isn't a
good fit for your business

-Fill in the blank: In order to determine when you should deliver certain
content to your audience, you need to understand _____. A. Your martech
stack B. The buterm-33yer's journey C. How to publish blog content D. How
social media platforms work - -B. The buyer's journey

-Fill in the blank: Most tools require you have a confidence threshold of ----,
in order to declare a winner in an A/B test. - -C. 95%

-Fill in the blank. Behavioral marketing empowers your ability as a marketer
to personalize your customers' experience. Personalization is about creating
_______. A. Mutuality B. Workflows C. Independence D. Buyer Personas - -A.
Mutuality

, -Fill in the blank. Behavioral marketing is the method by which companies
target auditerm-6ences based on their behavior, interests, intentions,
geolocation, and other metrics using _________, cookies, search history, and
other insights. A. Funnel reports B. Advertising C. Web Analytics D. TikTok - -
C. Web Analytics

-Fill in the blank. Explicit segmentation is synonymous with ______. A.
Causation B. Strategy C. Correlation D. Behavioral Marketing - -A. Causation

-Fill in the blank. Marketing automation is a software platform designed to
help marketers automate _______ tasks. - -B. Repetitive

-How can you balance multiple content distribution goals? - -A. Identify your
primary goal against any secondary goals

-How can you ensure your blog content initiates action? Select all that apply.
- -A. Use actionable and specific language D. Design your CTA to stand out

-How can you ensure your content drives action? - -B. Include a CTA

-How can you ensure your podcast content initiates action? Select all that
apply. - -A. Include your CTA link in the show notes B. Shorten you URL to
keep CTAs concise C. Consider mid-roll CTAs

-How can you refine your content distribution strategy? - -C. Run tests for
new marketing channels

-How do you develop an effective content distribution strategy? - -D. Set a
content distribution goal, identify your audience's preferred channels, and
run tests for new marketing channels

-How does the full path attribution model calculate credit? - -A. 22.5% of
credit to the first interaction, the interaction that created the contact, the
interaction that created the deal, and to the interaction that closed the deal.
The final 10% is assigned to the remaining interactions evenly.

-How does the linear attribution model calculate credit? - -C. Equal credit is
assigned to all interactions that occurred before the conversion.

-How many buyer persona interviews should you aim to complete? - -B. 8-
10

-Noticing spikes or dips in specific behaviors and quantifying them is an
example of which step of implementing behavioral marketing and customer

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