100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
HubSpot Inbound Marketing Certification Exam|194 Questions with Answers £10.16
Add to cart

Exam (elaborations)

HubSpot Inbound Marketing Certification Exam|194 Questions with Answers

 0 purchase

HubSpot Inbound Marketing Certification Exam|194 Questions with Answers

Preview 3 out of 16  pages

  • June 27, 2024
  • 16
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
All documents for this subject (1)
avatar-seller
Victorious23
HubSpot Inbound Marketing Certification Exam|194
Questions with Answers 2024-2025
A grouping of technologies that marketers leverage to conduct and improve
their marketing activities" is the definition of what term? - -Tech stack

-Addressing data privacy is a portion of which part of your internal
processes? - -Data hygiene

-All of the following are examples of a SMART goal EXCEPT: - -Significantly
reduce the amount of time the team spends on creating content.

-All of the following are helpful ways to promote your pillar pages on your
website EXCEPT: - -A link on every website page even if the content isn't
relevant

-All of the following are metrics you need to track in your social media audit
EXCEPT: - -Bounce rate

-All of the following elements will help readers easily digest the content of a
blog post EXCEPT: - -Calls-to-action

-Blogging, SEO, and social publishing are key pieces to any marketer's
strategy. Which phase of your flywheel can benefit from the implementation
of these three strategies? - -Attract

-Buying insights reveal all of the following EXCEPT: - -The age range of your
buyers

-Checking for statistical significance when testing a new marketing channel
ensures: - -You achieve similar results next time.

-Cobbling together software parts that do not all use the same database
increases the risk of what? - -Dirty data

-Contact management is an important piece of lead nurturing because it
helps you understand the contacts you're reaching out to. What is the
definition of contact management? - -Contact management is a strategy
that focuses on using a software program to easily store and source a
contact's information.

-Conversion optimization is __________. - -the process of testing hypotheses
on elements of your site with the ultimate goal of increasing the percentage
of visitors who take the desired action

, -Customer segmentation is: - -The process of separating your contacts into
smaller groups of similar profiles.

-Database segmentation, marketing automation, and multichannel
communication are examples of strategies that happen at which stage of
your marketing flywheel? - -Engage

-Define a conversion path. - -The method by which you encourage someone
on your site to move down your funnel.

-Developing a content distribution goal begins with identifying the purpose
behind your distribution efforts. Which questions can help you identify your
purpose? Select all that apply. - -Why are you sharing this content?
What are your expectations after promoting this content?
What content are you sharing?

-Each example below is a great way to prevent too much distraction in your
conversion path EXCEPT: - -Adding more buttons to your page to frame the
conversion

-Each of these examples is a great way to prevent too much distraction in
your conversion path EXCEPT: - -Adding more buttons to your page to frame
the conversion

-Fill in the blank; In the concept, "fire bullets, then cannonballs," bullets
represent ————, while cannonball represent ————. - -small, proven
ideas; huge, well-resourced hits.

-Fill in the blank: _________ is Google's machine-learning artificial intelligence
system that interprets people's searches to find pages that might not have
the exact words they searched for. - -RankBrain

-Fill In The Blank: __________ Allows You To Understand What Users Want,
Care About, And Interact With On Your Site By Visually Representing Their
Clicks, Taps, And Scrolling Behavior. - -Hotjar

-Fill in the blank: __________ visually represents users' clicks, taps, and
scrolling behavior so that you can understand what users want, care about,
and interact with on your site. - -Hotjar

-Fill in the blank: a conversion path is the method by which you encourage
someone to __________. - -move down your funnel

-Fill in the blank: A negative persona is a person who_______. - -isn't a good
fit for your business.

, -Fill in the blank: Contact management is a __________. - -strategy that
focuses on using a software program to easily store and source a contact's
information

-Fill in the blank: If lead nurturing is the content, then segmentation is
__________. - -how you provide context

-Fill in the blank: If you plan to do real-time marketing, you'll need to use
__________. - -Social listening

-Fill in the blank: In order to determine when you should deliver certain
content to your audience, you need to understand _____. - -The buyer's
journey

-Fill in the blank: Instagram stories are a great way to _____________. - -drive
traffic and engagement

-Fill in the blank: Most tools require you have a confidence threshold of
————, in order to declare a winner in an A/B test. - -95%

-Fill in the blank: You set out to have 15 of your unengaged leads click a link
to a resource article by the end of your month-long workflow. This is an
example of a __________. - -SMART goal

-Fill in the blank. An effective behavioral marketing and segmentation
strategy is built on a foundation of good ________. - -Data

-Fill in the blank. As an inbound marketer, you don't just want your
touchpoints to be efficient, you want them to be __________. - -Empathetic

-Fill in the blank. Behavioral marketing empowers your ability as a marketer
to personalize your customers' experience. Personalization is about creating
_______. - -Mutuality

-Fill in the blank. Behavioral marketing is the method by which companies
target audiences based on their behavior, interests, intentions, geolocation,
and other metrics using _________, cookies, search history, and other insights.
- -Web Analytics

-Fill in the blank. Effective segmentation identifies where your customers are
in the ___________, and assists your customers in taking the appropriate next
step in their___________. - -buyer's journey / individual customer journey

-Fill in the blank. Explicit segmentation is synonymous with ______. - -
Causation

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Victorious23. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £10.16. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

65309 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 15 years now

Start selling
£10.16
  • (0)
Add to cart
Added