Exam (elaborations) Gmar7091

1. What are the features of international marketing? 10 M 2. Explain the importance of international marketing. 10 M 3. Why does the need for international marketing arise? Explain in brief. 10 M 4. What are the advantages and disadvantages of international marketing? 10 M 5. Differentiate Domestic marketing VS international marketing. 10 M 6. Discuss the challenges faced by international sellers. 10 M 7. How can cultural environment affect the international marketing environment? 10 M 8. How can various legal and political factors pose a challenge for an international marketer?10M 9. Discuss the different elements of international market environment. 10 M 10. Explain the components of international economic environment? 10 M UNIT –II 1. Discuss about the criteria for market entry decisions and factors affecting the selection of entry mode. 10 M 2. What is exporting? Discuss the factors to be considered in export process. 10M 3. Explain indirect exporting? Briefly discuss methods of indirect exporting. 10M 4. What is domestic purchasing? Discuss in detail its importance over international marketing. 10M 5. List out the advantages and disadvantages of indirect exporting. 10M 6. Define direct exporting and mention its advantages and disadvantages. 10M 7. Give a brief note on foreign manufacturing strategies without direct investment. 10M 8. Give a brief note on foreign manufacturing strategies with direct investment. 10M 9. Write short notes on a)contract manufacturing b)assembly operations c)strategic alliances 10M 10. Make a note on the various methods followed by Indian companies to enter global market. 10M Regulation: R18 Subject & Code: INTERNATIONAL MARKETING (18MB9050) Course & Branch: MBA II Year IV-Sem SIDDHARTH INSTITUTE OF ENGINEERING & TECHNOLOGY (AUTONOMOUS) :: PUTTUR Siddharth Nagar, Narayanavanam Road – 517583 QUESTION BANK (DESCRIPTIVE) QUESTION BANK 2019 International Marketing (18MB9050) UNIT-III 1. Give a short note on product saturation levels in the global markets and suggest measures for further development of marketing the products. 10 M 2. Discuss the concept and importance of international product positioning. 10 M 3. What is IPLC? Discuss different stages of international product life cycle. 10 M 4. Explain the various models of IPLC with suitable examples. 10 M 5. Outline the strategic alternatives to be considered in geographic expansion in detail in international marketing. 10 M 6. Define new product. Assess the categories and significance of new products in international market. 10 M 7. The psychological attributes of a product influence the culture of international Market. Comment. 10 M 8. What is an international brand? Discuss various characteristics of successful brands at international level. 10 M 9. Write the purpose of branding in international market. 10 M 10. Discuss the various branding decisions to be made in international marketing. 10 M UNIT-IV 1. Give a brief account on international marketing channels. 10 M 2. Illustrate the structures of distribution channels in international market. 10 M 3. Explain in brief about the patterns of distribution in international market. 10 M 4. Identify the factors that influence choices of channels in international market. 10 M 5. How do you manage challenges in international distribution strategy? 10 M 6. Summarize the problems that arise in the physical distribution of goods in international markets. How do you manage? 10 M 7. Discuss advertising and branding in the context of international markets. 10 M 8. Discuss about the grey market with examples. 10 M 9. Describe order processing methods in international market. 10 M 10. What are the criteria in selecting foreign country market intermediaries? Discuss. 10 M UNIT-V 1. What is the role of export marketing in international market? 10 M 2. What is the importance of export marketing at the national level and business level? 10 M 3. The policy decisions of an export firm are influenced by various factors. Discuss. 10 M 4. Mention the challenges faced by the international marketers in export marketing. 10 M 5. Outline the latest EXIM policy ( EXIM policy) of India. 10 M 6. Analyze the export costing and pricing process in international marketing. 10 M 7. Give brief note on important features of export marketing. 10 M 8. Write a detail on export documentation process involved in exporting. 10 M 9. Make a brief note on the export assistance and incentives provided in India 10 M 10. Give a brief notes on export procedure or processing of an export order.