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Summary Voting behaviour and the Media

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  • August 5, 2024
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Voting Behaviour and the Media: Summary

Long term factors:

 Sociological factors – class/ethnicity/gender/age
 Pulzer: ‘Class is the basis of British party politics’
 Class dealignment and party dealignment
 Gender is inconsistent
 Age has become more significant – especially in 2017
 Ethnicity - Enoch Powell - Rivers of Blood speech in 1968 called for an end to commonwealth immigration

Short term factors:

 ‘a week is a long time in politics’ – Harold Wison
 Long term factors are becoming less important as voting behaviour is becoming more volatile
 Economic circumstance – 1979 industrial unrest, 2008, 2010 budget deficit
 Popularity of party leaders and the effectiveness of their campaigning
 Valancy issue
 Media interests
 Specific policies – issue voting, Brexit
 Impact of opinion polls – can have a bandwagon effect or boomerang effect (shy tory voters)

Turnout:

 2001: 59.4%
 Apathy, alienation, abstention
 Hapathy – in 2001
 Turnout higher in older voters and in rural and middle-class areas

The Media:

 Big influence due to partisan dealignment and the reduction in long term factors
 The Sun (biggest circulation) – 1992 headline ‘It was the Sun wot won it’ – important on what a newspaper
backs
 Declining readership – sun circulation has halved since 2010
 Social media – online advertising, including voting databases – London mayor advert for the Conservatives
was ridiculed online.
 1997 – Spin doctors (Allister Campbell)



Region - Increasingly important factor due to devolution
 Assembly elections - dominated by Sinn Fein/DUP/Alliance - no Labour
 In Scotland and Wales you have a larger range of choice

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