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Ch 4 Mini Sim on Marketing Research Exam with Verified Answers
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Ch 4 Mini Sim on Marketing Research Exam with Verified Answers 1. You consider the situation, roll up your sleeves, and get to work. What should be the first step you take in obtaining the information you need to help eCompe- teUSA move up in the eSports industry? 2. You hold a meeting with th...

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  • September 5, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
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Ch 4 Mini Sim on Marketing Research Exam with Verified Answers

1. You consider the situation, roll up your sleeves, and Set up a meeting
get to work. What should be the first step you take in with the VP of Mar-
obtaining the information you need to help eCompe- keting and other
teUSA move up in the eSports industry? involved parties to
define the problem
that needs to be
solved.

2. You hold a meeting with the VP of Marketing and oth- Can we in-
ers to define the main focus of the research. Which crease eCompe-
of the following questions would best serve eCompe- teUSA's market
teUSA at this time? share by target-
ing nontraditional
niche (small) audi-
ences?

3. MY PROGRESS-31% O Mentoring Moment: Research 1. Thirsty Ath-
Types Defining the research problem and research letes -Descriptive
objectives... research
2. Hypotheses
Help - Exploratory
research
3. High Heels - Ca-
sual research
4. Yoga Love - De-
scriptive research
5. Price Hike - Ca-
sual research
6. Distinctive Cof-
fee - Exploratory
research

4. After defining the problem that eCompeteUSA wants Descriptive re-
solved, you need to determine what type of research search
objective to pursue. What type of research objective
would be most appropriate given eCompeteUSA's re-
search problem?

5.
1/3

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