Summary
Analysing Digital Culture Concepts/Summary
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Time: Friday 27 October from 09.00-10.30amLocation: World Fashion Center Westhal
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Course concepts
● Activist Effect
○ Homan Jones and Harris
■ Activist effect explains how activism is not an isolated incident but is
entangled with social practice, art making and social media practices.
■ General activist effect occurring globally as a result of increased
awareness of social injustices via social media.
● Affordances
○ Technologies don’t make people do things but instead, push, pull, enable, and
constrain.
○ Affordances are how objects shape action for socially situated subjects.
● Algorithmic practices
○ Understanding and adapting to the algorithms of platforms they use to distribute
content, ensuring their content reaches the widest possible audience and
achieves desired engagement.
■ “You’ve Now Entered”, “If You See This”, etc
● Attention economy
○ The attention economy is a system that involves “paying, receiving, and
seeking... the attention of other human beings”, which is “intrinsically limited and
not replaceable by anything else.”
● Archival culture
● Artivism
○ An artivist is an artist whose work is a reflection of their activism.
■ Critique: activism and artistry are two different things, and making it into
one takes away from each individual effort.
○ The use of creative expression to cultivate awareness and social change spans
warriors disciplines including visual art, poetry, music, film, and theater, and this
is commonly translated through or amplified by social media,
● Commons-based peer production:
○ Example: wikipedia, in theory no hierarchy, non-market non-commercial,
everyone can edit it.
● Commodification
○ Refers to the way in which datafied information is transformed into (monetary)
value. (...)
■ Some platforms sell health information products to customers sometimes
in combination with advertisements; other apps are free to users in
exchange for their personal data, which may be shared with paying
industrial partners for patients.
● Cyberlibertarianism
○ Belief that the web was a medium of individual and economic “freedom”
, ■ This emphasis on freedom was part of a political outlook that critics called
“cyberlibertarianism”, which combines libertarianism - a political
philosophy that prioritizes individual freedoms over collective duties and is
generally opposed to centralized state power - with technological
utopianism and counter cultural values.
● Datafication
○ Every aspect of one’s physical or mental well- being is translated into data— vital
signs, objective measurements, subjective experiences, medicine intake,
personal information, test results, etc.— and subsequently can be transformed
into new kinds of value.”
● Digital Culture
● Digital folklore
○ Folklore: oral history, mythology, etc.
○ Digital folklore: practices that have emerged in the digital realm.
● Echo Chambers/Filter Bubble
○ No clear definitions, mainly metaphors used in the context of a technologically
determinist fallacy: the desperate attempt to make tech responsible for societal
problems.
● Embodiment
○ Memes are different on Tiktok because they’re embodied: connected to people’s
bodies
○ Tube Girl example
● Emotional resonance:
○ People share memes not because they are mechanistically compelled to pass on
a cultural replicator, but because they are emotionally compelled by some aspect
of the media object with which they are engaging.
● Enterprise Culture
○ The decreasing stability in the labor market pushed workers towards greater
flexibility, capable of remaking themselves as the market required.
● Ephemeral culture:
○ Disappearing/short-lived content (ig stories)
● Free Consciousness
○ The technological simulation of consciousness, when the creative process of
knowing will be collectively and corporately extended to the whole of human
society.
● Free Minds
○ “People in virtual communities do just about everything people do in real life, but
we leave our bodies behind” (Rheingold, 2000)
● Free Open Source Software (FOSS):
○ Licensed in a way that source code is made freely available and software can be
adapted to a user’s particular needs.
○ Open source also connotes a distributed, partially self-organizing form of
production.
○ Commercialized
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