Test Questions with complete solution 2024/2025 Test Questions
An entertainment company and Adobe Real-Time CDP customer want to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment a...
Test Questions
An entertainment company and Adobe Real-Time CDP customer want to
message subscribers on the anniversary of their subscription date. The goal is
to send an upsell offer to increase their subscription benefits by creating a
segment and activating to their email service provider.Which segmentation
event recency type should be used to evaluate new users each day into this
segment once users reach 365 days since the first subscription?
A. Within (+/-)
B. Custom date
C. This year
D. Rolling Range - correct answer ✔B. Custom date
Custom date is a type of segmentation event recency that allows specifying a
fixed date or a relative date based on a field in the dataset schema. This type
of recency can be used to evaluate new users each day into a segment based
on a specific date, such as the anniversary of their subscription date.
A Real-Time CDP Business Practitioner must create a new destination. As the
final step in creating the new destination, they are unable to indicate the intent
for which data will be exported to the destination.What must they do in order
to complete the new destination creation?
A. Move to the activation flow
B. Select an audience
C. Create their own marketing action - correct answer ✔C. Create their own
marketing action
If none of the predefined marketing actions match the intent for which data will
be exported to the destination, the practitioner can create their own marketing
action by selecting "Other" and providing a name and description for it.
,A Real-time CD Business Practitioner must enable a scheduled evaluation of
an organization's segments.
How should the segments be toggled on?
A. Add all segments to schedule
B. Create a scheduled segment
C. Add all segments to a destination - correct answer ✔A. Add all segments
to schedule
To enable scheduled evaluation of segments, the practitioner must add all
segments to schedule by selecting them from the Segment tab and clicking on
"Add to schedule" from the action bar.
An Adobe Real-Time CD Business Practitioner wants to create a batch
segment of users for a financial services client who opened an account in the
last rolling 30 days. The analytics team needs an updated segment count prior
to a campaign launchWhat would the practitioner need to do to achieve this
task?
A. Recreate the segment
B. Streaming segment
C. Segment job - correct answer ✔C. Segment job
Segment job is a feature that allows running on-demand evaluation of
segments using batch datasets and getting an updated segment count within
minutes. Segment job can be used to achieve this task by selecting the
segment and clicking on "Run segment job" from the action bar.
A Real-Time CD Business Practitioner has a client who wants to target
audiences across Facebook.To send segments to this social destination, what
are the first two steps they should take? (Choose two.)
, A. Confirm use cases for journey optimization
B. Export segment to destination
C. Connect to the destination
D. Check Facebook account prerequisites - correct answer ✔C. Connect to
the destination
D. Check Facebook account prerequisites
A Real-Time CD Business Practitioner wants to target audiences on LinkedIn.
In order to target Linkedin profiles what three identities must be used to
support this targeting?
A. Hashed emails, phone number, GAID
B. Hashed emails, IDFA, GAID
C. IDFA, GAID, MID - correct answer ✔B. Hashed emails, IDFA, GAID
Linkedln Matched Audiences is a type of destination that allows matching
profiles based on hashed email addresses and mobile device IDs (GAID or
IDFA) with Linkedln users across various Linkedln services, such as
Campaign Manager and Marketing Solutions API. This type of destination can
be used to target audiences on Linkedln using these three identities.
A Real-Time CDP customer wants to share a customer segment using the
identity namespace personalEmail.address across marketing channels.For
which destinations must these email addresses be transformed into the
SHA256 format as the target identity?
A. Linkedin Matched Audiences connection, Google Customer Match
connection, Facebook connection
B. Amazon S3 connection, Salesforce Marketing Cloud connection
C. Facebook connection, Salesforce Marketing Cloud connection, Linkedin
Matched Audiences connection, Google Customer Match connection - correct
answer ✔C. Facebook connection, Salesforce Marketing Cloud connection,
Linkedin Matched Audiences connection, Google Customer Match connection
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