Exam (elaborations)

CTEC 4309 Test #1 with correct answers 100% 2024

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Module
CTEC 1391

Institution
CTEC 1391

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Uploaded on October 1, 2024
Number of pages 11
Written in 2024/2025
Type Exam (elaborations)
Contains Questions & answers

what are the two fundamental protocols that the in
what is the key characteristics of web 20
what are some marketing related opportunities or c

Institution CTEC 1391
Module CTEC 1391

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CTEC 4309 Test #1 with correct answers
100% 2024
What are the two fundamental protocols that the Internet is based on? - Correct Answer TCP/IP

What is the key characteristics of Web 2.0? - Correct Answer User generated contents

What are some marketing related opportunities or challenges brought by Web 2.0? - Correct Answer -
Power shift from sellers to buyers

- Social commerce

- Reputation management

The "long tail" refers to... - Correct Answer Gaining profits from selling less popular items

Ex: Amazon has an unlimited amount of stuff... Wow woo Amazon

Internet Properties (and marketing implications) - Correct Answer • Bits, not Atoms

- Everything can be digitilized, bro (graphics, audio, photos, text, video)

• Mediating technology

- Peer-to-peer relationships (auctions, social networks, business partners), open a lot of commerce
community

• Global reach

- Aye worldwide partnerships, employee collaboration, this homedawg is everywhere

• Network externality

- Businesses reach more markets with automated communication, more users = better off

• Time moderator

, - I want it and I want it NOW, users expect faster communication

• Information equalizer

- Customers have more access to product information and pricing, mass communication

• Scalable capacity

- Companies pay for only as much data as needed, they don't want to spend all their moolah on data
they don't need

• Open standard

- Companies can access each other's database for a smooth supply chain, connects both large and small
firms

• Market deconstruction

- Internet changes the way we distribute things (Edmunds and online travel agents), new internet
industries emerged (internet service providers)

• Task automation

- Self-service online lowers costs and makes automated transactions, payment, and fulfillment possible

Which tool allows users to monitor specific brand names being mentioned anywhere on the web? -
Correct Answer Google Alert

Based on the four perspectives proposed in the balance scorecard approach, number of customers
complaints is a measure of... - Correct Answer The internal perspective

SWOT Analysis:

Internal? - Correct Answer Strengths and weaknessessssss

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