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Exam (elaborations)

COM 275 FINAL EXAM QUESTIONS AND ALL CORRECT ANSWERS.
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  • Module
  • COM 275
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  • COM 275

know the effects of advertising and entertainment on health - Answer studies show media use is linked to negative outcome tobacco: evidence linked to negative outcome (the strongest for tobacco) alcohol: moderate evidence linking media use and drinking drugs: less evidence linking media use a...

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  • October 9, 2024
  • 12
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • advertising and entertainment

Written for

  • COM 275
  • COM 275

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COM 275 FINAL EXAM QUESTIONS AND
ALL CORRECT ANSWERS.
know the effects of advertising and entertainment on health - Answer studies show media use is linked
to negative outcome

tobacco: evidence linked to negative outcome (the strongest for tobacco)

alcohol: moderate evidence linking media use and drinking

drugs: less evidence linking media use and RX drugs

food: mixed evidence linking media use and food



What is the definition of a campaign? - Answer a purposive attempt to change initiate attitudes and
behaviors to inform, persuade, or motivate behavior changes, in a relatively well-defined and large
audience, generally the non-commercial benefits to either the individual and/or society at large, often
complemented by interpersonal support



What are the characteristics of successful campaigns? - Answer use famous people/someone well
known to encourage the campaign

associate their campaign with fun, animals, outdoor activities, etc....



What are the characteristics of campaigns that fail? - Answer audience is selective

barriers to audience perception

unsophisticated audience targeting techniques

unrealistic goals

lack of clear criteria



Risk Learning Model - Answer message imports new information about health risk and behavior that
minimize those risks with 4 self-protective behaviors



4 types of self-protective behaviors - Answer severity: shows severe consequence of risky behavior

vulnerability: shows ease of contradicting disease

, response efficacy: explains how protective behaviors reduce/cure disease

self-efficacy: shows effectiveness of protective behavior



Stereotyping Priming Model - Answer messages prime pre-existing stereotypes



Media Advocacy - Answer Public health agent attempts to focus media on health issues to effect social
or public policy



Edutainmnet - Answer Health messages embedded in entretainment



Know the old and new views on entretainment - Answer old view: merriment is considered sinful,
being lazy was frown upon

modern view: entertainment is an effective and acceptable means of relief



How does mood management theory explain selective exposure to media? - Answer media selection is
usually impulsive, done to satisfy a variety of needs

programs that are consistent with our mood, can extend/maintain the mood

programs that are inconsistent with our moods, can distract/alter moods



How does disposition model explain the enjoyment of entertainment? - Answer we enjoy seeing good
things happen to people we like, and like seeingbad things happen to people we don't like

we hate seeing bad things happen to people we like, and hate seeing good things happen to people we
don't like



Know the element characteristics of drama - Answer drama: a state, situation, or event with one or
more of the following

3 elements: interesting characters, conflict, satisfying resoluiton

strong like/dislike for characters (disposition model)

favorable end for liked person = enjoyment



Know the element characteristics of humor/comdey - Answer drama that shouldn't be taken seriously

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