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COM 275 Study Guide Exam Questions And 100% Accurate Answers.
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  • Module
  • COM 275
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  • COM 275

Models - Answer Linear models - Answer Based on principles of stimulus response psychology Interactive models - Answer Circular model in which communication is shown to be interactive and interpretive Transactional models - Answer describes the giving and receiving of informat...

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Document information

  • October 9, 2024
  • 9
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • content analysis

Written for

  • COM 275
  • COM 275

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COM 275 Study Guide Exam Questions
And 100% Accurate Answers.
Models - Answer



Linear models - Answer Based on principles of stimulus response psychology



Interactive models - Answer Circular model in which communication is shown to be interactive and
interpretive



Transactional models - Answer describes the giving and receiving of information through
communication



Content Analysis (Pros) - Answer Describes what's on

Helps identify areas of interest or concern



Content analysis (Cons) - Answer incomplete picture (limited to categories)

no evidence of media's effect



Laboratory experiments (Pros) - Answer Good for establishing causality

researcher has a lot of control

rather inexpensive

easier for others to replicate



Laboratory experiments (cons) - Answer artificial surroundings may affect a participant's behavior

experimental bias



Survey research (pros) - Answer generalizability

participants are observed in natural settings

, expedient for providing description



Survey research (cons) - Answer little or no evidence of causal relationships

poor quality of self-report data



Longitudinal data collection - Answer cohort (different samples, multiple time points)

Panel (same sample, multiple time points)



Meta-analysis - Answer Integrating findings from many empirical studies



triangulation - Answer multiple methodologies are combined



What defines mass communication? - Answer large scale distribution and reception process
characterized by OIMAS

1. One-directional information flow

2. Impersonal source and anonymous receiver

3. asymmetrical source-receiver association

4. market exchange relationship

5. standardized message content



Birth of a field - Answer Trends leading to change to modern society #industrialization



Mass society - Answer 1920s mass society =

social differentiation

informal social controls weaken

communication become more difficult



Anomie: normless-ness

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